tag:blogger.com,1999:blog-99001872024-03-05T22:09:37.237+07:00Gatot Prabantoro Sebaik-baik manusia adalah yang bermanfaat bagi sesamaUnknownnoreply@blogger.comBlogger168125tag:blogger.com,1999:blog-9900187.post-80394082343425548632019-11-24T13:19:00.002+07:002020-02-10T22:07:20.545+07:00Understanding Data Science and Analytics in Marketing<a href="https://1.bp.blogspot.com/-H92PC8Ij14Q/XdogmVkIUvI/AAAAAAAADxE/ug03XwKF8qQGz0U-yV9YnxC46zrUa7-IACLcBGAsYHQ/s1600/marketing-analytics-software-comparison-getapp.png" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="846" data-original-width="1173" height="143" src="https://1.bp.blogspot.com/-H92PC8Ij14Q/XdogmVkIUvI/AAAAAAAADxE/ug03XwKF8qQGz0U-yV9YnxC46zrUa7-IACLcBGAsYHQ/s200/marketing-analytics-software-comparison-getapp.png" width="200" /></a><span style="font-family: arial, helvetica, sans-serif;">The demand for data scientists is higher than
the supply, and the reason is simple: Data scientists don't just work in
business intelligence, but in business strategy. They can transform your
marketing strategy, too, if you know what to look for.</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 4.5pt; vertical-align: middle;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Chris Warnock </span><span style="color: #8d8f8f;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Specialist Analyst, 23 OKT 2019, getapp.com</span><o:p></o:p></span></span></div>
<div style="margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<span style="font-family: "arial" , "sans-serif";"><span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Demand for data scientists continues to outstrip
supply, with the field topping LinkedIn’s list of “<a href="https://blog.linkedin.com/2019/january/10/linkedins-most-promising-jobs-of-2019" style="box-sizing: content-box; color: inherit;" target="_blank"><span style="text-decoration: none; text-underline: none;">Most Promising Jobs of 2019</span></a>” (up from
ninth <a href="https://business.linkedin.com/talent-solutions/blog/trends-and-research/2018/the-20-most-promising-jobs-of-2018" style="box-sizing: content-box; color: inherit;" target="_blank"><span style="text-decoration: none; text-underline: none;">last year</span></a>), thanks to 4,000+ openings
(+56% YoY) and a median base salary of $130,000. Likewise, <a href="https://www.gartner.com/document/3923928" style="box-sizing: content-box; color: inherit;" target="_blank"><span style="text-decoration: none; text-underline: none;">Gartner research</span></a> (available to
clients) states <a href="https://www.getapp.com/marketing-software/marketing-analytics/" style="box-sizing: content-box; color: inherit;"><span style="text-decoration: none; text-underline: none;">marketing analytics</span></a> now accounts for
the largest share of the marketing expense budget at 9.2%, contributing to
intensifying demand for high-quality analytics talent.</span></span><br />
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<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Is
it a fool’s errand to try to hire data scientists who don’t exist and invest in
marketing analytics despite stagnating performance?</span><a href="https://1.bp.blogspot.com/-H92PC8Ij14Q/XdogmVkIUvI/AAAAAAAADxE/ug03XwKF8qQGz0U-yV9YnxC46zrUa7-IACLcBGAsYHQ/s1600/marketing-analytics-software-comparison-getapp.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="846" data-original-width="1173" height="461" src="https://1.bp.blogspot.com/-H92PC8Ij14Q/XdogmVkIUvI/AAAAAAAADxE/ug03XwKF8qQGz0U-yV9YnxC46zrUa7-IACLcBGAsYHQ/s640/marketing-analytics-software-comparison-getapp.png" width="640" /></span></a><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #212121; font-family: "arial" , sans-serif;">Gartner’s </span><a href="https://www.gartner.com/document/3883664" style="box-sizing: content-box;" target="_blank"><span style="text-decoration-line: none;">2018 Hype Cycle for Data Science and Machine Learning</span></a><span style="color: #212121; font-family: "arial" , sans-serif;"> (available
to clients) states 77% of senior managers view data science as delivering
significant value or as being essential to the success of their organization.
However, much of the current and future workforce lacks the skillset employers
need to fill data scientist positions. Additionally, </span><a href="https://hbr.org/2018/05/why-marketing-analytics-hasnt-lived-up-to-its-promise" style="box-sizing: content-box;" target="_blank"><span style="text-decoration-line: none;">research</span></a><span style="color: #212121; font-family: "arial" , sans-serif;"> suggests the effect of
marketing analytics on company-wide performance over the past five years has
failed to live up to expectations.</span></span></div>
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<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Not
necessarily.<o:p></o:p></span></div>
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<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">To
overcome the issues facing data science and analytics in marketing we must
clarify answers to three questions.</span></div>
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<span style="color: #444a51; font-family: "arial" , "helvetica" , sans-serif;">1.
What does a marketing data scientist do?</span></div>
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<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Gartner <a href="https://www.gartner.com/document/code/278201" style="box-sizing: content-box; color: inherit;" target="_blank"><span style="text-decoration: none; text-underline: none;">research</span></a> (available to clients)
provides a useful framework for understanding the core responsibilities of a
marketing data scientist:<o:p></o:p></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 72.0pt; text-indent: -18.0pt;">
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</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Measurement: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Determining the impact
of marketing efforts and ad campaigns.<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 72.0pt; text-indent: -18.0pt;">
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</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Optimization: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Recommending changes in
tactics or spending to improve results.<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 72.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #212121;"><span style="mso-list: Ignore;">·<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Experiments: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Designing and executing
tests to isolate causes.<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 72.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #212121;"><span style="mso-list: Ignore;">·<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Segmentation: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Identifying groups and
subgroups of customers and prospects.<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 72.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #212121;"><span style="mso-list: Ignore;">·<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Predictive
modeling: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Building computer models to improve response rates.<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo1; tab-stops: list 72.0pt; text-indent: -18.0pt;">
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</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Storytelling: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Communicating messages
derived from data to inspire better decisions.<o:p></o:p></span></span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">If
your business is looking to hire a data scientist, use this framework to scope
out the job position. As <a href="https://hbr.org/2018/05/why-marketing-analytics-hasnt-lived-up-to-its-promise" style="box-sizing: content-box; color: inherit;" target="_blank"><span style="text-decoration: none; text-underline: none;">The Next Web</span></a> points out, business
success or failure can depend on how well a company interprets and acts on its
data. However, a shallow understanding of what exactly data scientists do,
coupled with analytics becoming mandatory for a variety of business functions
(not just marketing), has led to companies filling seats with people lacking
education or experience in the field.<o:p></o:p></span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">In
the long term, this quick fix might actually work: people with questionable
qualifications will fill data scientist positions, and some of them will become
experts over time as they learn on the job. <a href="https://www.forbes.com/sites/forbestechcouncil/2019/02/04/why-there-will-be-no-data-science-job-titles-by-2029/#2baf5cd33a8f" style="box-sizing: content-box; color: inherit;" target="_blank"><span style="text-decoration: none; text-underline: none;">Forbes</span></a> estimates that by 2029 data
scientists jobs will no longer exist. Rather than the current hiring frenzy
being a flash in the pan, data science expertise will increasingly complement
communication, domain knowledge, and business-strategy skills—becoming an
indispensable requirement for productive workers across departments.<o:p></o:p></span></div>
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<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">In
the short term, this may cause headaches as people without data science and
analytics expertise fill positions and then inevitably make mistakes, fail to
meet employer expectations, or both. Understanding what the job really demands
and your own company’s ability to nurture someone new to the field is essential
to successfully hiring data scientists and analysts.</span></div>
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<span style="color: #444a51; font-family: "arial" , "helvetica" , sans-serif;">2.
What determines marketing analytics success?</span></div>
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<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Marketing
analytics success begins with clean and reliable data. According to the <a href="https://hbr.org/2018/05/why-marketing-analytics-hasnt-lived-up-to-its-promise" style="box-sizing: content-box; color: inherit;" target="_blank"><span style="text-decoration: none; text-underline: none;">Harvard Business Review</span></a>, a shortage of
experienced data scientists is compounded by vast amounts of messy, inscrutable
data. Too often, marketing analytics efforts are hampered by large, poorly
organized data sets that are difficult for analysts to extract insights from.<o:p></o:p></span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Most
companies collect data across departments using different systems and by
defining different variables. This makes it difficult to easily combine and
analyze company data holistically. Businesses must have a plan for integrating
data prior to collecting it, or grapple with the costly and time-consuming
processing of retroactively standardizing data for analysis.<o:p></o:p></span></div>
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<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Accepting
that more isn’t always better from the beginning can help mitigate these
issues. Rather than capture everything, determine your business strategy first
then decide what data is required to monitor its success.<o:p></o:p></span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Additionally,
create a detailed <a href="https://lab.getapp.com/what-is-customer-journey-mapping/" style="box-sizing: content-box; color: inherit;"><span style="text-decoration: none; text-underline: none;">customer journey map</span></a> that outlines
every potential engagement point between your business and its customers. Tying
data to customer touch points will give marketing analytics the context it
requires to inform business strategy.</span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #444a51; font-family: "arial" , "helvetica" , sans-serif;">3.
How does software enable marketing analytics?</span></div>
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<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Abundant <a href="https://www.getapp.com/marketing-software/marketing-analytics/" style="box-sizing: content-box; color: inherit;"><span style="text-decoration: none; text-underline: none;">marketing analytics software</span></a> choices
can easily become overwhelming. Rather than get caught up in an unending
platform comparison, aim to select a single tool that will enable the core
responsibilities of a marketing data scientist (even if you haven’t hired one
yet).<o:p></o:p></span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">As
you evaluate products, the following questions can help determine which
marketing analytics software has the right features for your business:<o:p></o:p></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
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</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Measurement: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">What metrics does my
company use to measure marketing campaign success (e.g. click-through rate,
bounce rate and page views)? Does this marketing analytics tool allow me to
track our success metrics?<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #212121;"><span style="mso-list: Ignore;">·<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Optimization: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">A data scientist or
analyst will be responsible for recommending changes to marketing strategy
however, software should provide tools for measurement, experiments and
predictive modeling to help facilitate this process. If you anticipate finding
a full-time data scientist will be difficult for your business, ask vendors:
does your software offer? This emerging technology attempts to automate insight
discovery.<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
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</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Experiments: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Does this marketing platform
offer A/B testing to ensure the best version of a campaign receives investment?
Will this solution allow me to test all the campaign types my business will be
running (e.g. email, landing pages, CTAs)?<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #212121;"><span style="mso-list: Ignore;">·<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Segmentation: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Will this marketing
analytics tool help me define and target audience segments to improve the ROI
of my campaigns? How are audience segments created and maintained? Does this
platform offer dynamic lists that are updated depending on predefined rules as prospect
data changes?<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #212121;"><span style="mso-list: Ignore;">·<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Predictive
modeling: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Does this platform offer predictive modeling to help my business
prioritize contacts based on their likelihood of turning from prospect to
customer? Can this tool use predictive marketing to provide users with personalized
experiences (e.g. content, offers, pricing) that increase the likelihood of
conversion?<o:p></o:p></span></span></div>
<div style="box-sizing: content-box; margin-bottom: 1rem; margin-bottom: 5.0pt; margin-left: 21.3pt; margin-right: 0cm; margin-top: 0cm; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #212121;"><span style="mso-list: Ignore;">·<span style="font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><!--[endif]--><b style="box-sizing: content-box;"><span style="color: #212121; font-family: "arial" , "sans-serif";">Storytelling: </span></b><span style="color: #212121; font-family: "arial" , "sans-serif";">Does this marketing
analytics tool offer data visualization and reporting features to help
communicate messages buried in data to less technically minded stakeholders?
Are reports and dashboards generated automatically or do they require manual
configuration?<o:p></o:p></span></span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">As
is the case with data, more software isn’t necessarily better. The questions
above can help you determine which marketing analytics software features are
the most useful for your specific business needs. Additionally, if you’re able
to successfully onboard a qualified (or not so qualified) data scientist,
leverage their expertise and preferences to help inform your software
purchasing decision.</span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #444a51; font-family: "arial" , "helvetica" , sans-serif;">Compare
marketing analytics software</span></div>
<div style="-webkit-text-stroke-width: 0px; box-sizing: content-box; font-stretch: normal; font-variant-caps: normal; font-variant-ligatures: normal; margin-bottom: 14.25pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; orphans: 2; overflow-wrap: break-word; text-decoration-color: initial; text-decoration-style: initial; widows: 2; word-spacing: 0px;">
<span style="color: #212121; font-family: "arial" , "helvetica" , sans-serif;">Ultimately,
you should strive to run a single unified marketing analytics platform and
maintain a clean database that has been optimized for analysis. If you’re ready
to enable <a href="https://www.getapp.com/marketing-software/marketing-analytics/" style="box-sizing: content-box; color: inherit;"><span style="text-decoration: none; text-underline: none;">marketing analytics using software</span></a>, try
GetApp’s marketing analytics <a href="https://www.getapp.com/business-intelligence-analytics-software/a/zoho-reports/compare/" style="box-sizing: content-box; color: inherit;"><span style="text-decoration: none; text-underline: none;">software comparison tool</span></a> for help
finding a platform that suits your business’s data science needs.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div style="box-sizing: content-box; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #9e9e9e; font-family: "arial" , "helvetica" , sans-serif;">GetApp’s software
comparison tool offers product details including platform support, typical
customers, customer support, product screenshots, reviews, features,
integrations, security and more<o:p></o:p></span></div>
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-51587634859517526132019-10-24T17:21:00.000+07:002019-12-23T11:50:28.545+07:00R Programming | Sejarah, Pengertian dan Fungsinya<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_xXVEGdZUwe2Ny9kzGHApQOtSuluTfNV3IabPjVcEg9TPHhxRygzedUM2kqAqzzn50XyWWpnGsEY9Q7L87dOdeBRiZttcn4rSrpZLj3Xnznfuq7mUWkid9w_NN0cWywGzvjVs6A/s1600/images+%25282%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="159" data-original-width="318" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_xXVEGdZUwe2Ny9kzGHApQOtSuluTfNV3IabPjVcEg9TPHhxRygzedUM2kqAqzzn50XyWWpnGsEY9Q7L87dOdeBRiZttcn4rSrpZLj3Xnznfuq7mUWkid9w_NN0cWywGzvjVs6A/s200/images+%25282%2529.jpg" width="200" /></a></div>
<div style="border: 0px; color: #3e3e3d; line-height: inherit; margin-bottom: 1.7em; margin-top: 0em; outline: 0px; overflow-wrap: break-word;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">R programming adalah sistem perangkat lunak yang dirancang secara khusus untuk mengerjakan semua hal yang berkaitan dengan statistik. R hampir sama dengan program S atau yang sering kita sebut dengan software SPSS. R merupakan satu kesatuan software yang terintegrasi dengan beberapa fasilitas untuk manipulasi, perhitungan, dan penampilan grafik yang handal.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">R berbasis pada bahasa pemrograman S yang dikembangkan oleh AT&T Bell Laboratories yang sekarang menjadi Lucent Technologies pada akhir tahun ’70 an. R ini adalah versi gratis dari bahasa S yaitu software (berbayar) yang sejenis yaitu S-PLUS yang banyak digunakan para peneliti dan akademisi dalam melakukan kegiatan ilmiahnya. </span><br />
<a name='more'></a><br />
<br />
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Selain itu juga digunakan oleh perusahaan-perusahaan yang membutuhkan data scientist untuk mengolah dan menganalisis data di perusahaan tersebut sebagai dasar pengambilan kebijakan proses bisnis.</span></div>
<div style="border: 0px; color: #3e3e3d; line-height: inherit; margin-bottom: 1.7em; margin-top: 0em; outline: 0px; overflow-wrap: break-word;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Bagi seseorang yang masih terbilang awam, tentu saja masih belum mengenal, mengerti, bahkan mengetahui tentang apa itu R programming beserta dengan fungsi dan juga peranan R programming. Bahkan mungkin merasa aneh dengan R.</span></div>
<div style="border: 0px; color: #3e3e3d; line-height: inherit; margin-bottom: 1.7em; margin-top: 0em; outline: 0px; overflow-wrap: break-word;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Nah, berikut ini Anda akan mengetahui mengenai Apa itu R, fungsi, sejarah, perkembangan, fitur-fitur, kelebihan dan kekurangan, dan cara mengunduh software R untuk digunakan dalam <em style="border: 0px; color: #52524e; font-weight: inherit; line-height: inherit; outline: 0px; overflow-wrap: break-word;">data science.</em></span></div>
<div style="border: 0px; color: #3e3e3d; line-height: inherit; margin-bottom: 1.7em; margin-top: 0em; outline: 0px; overflow-wrap: break-word;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><em style="border: 0px; color: #52524e; font-weight: inherit; line-height: inherit; outline: 0px; overflow-wrap: break-word;">Baca lebih detail di : </em><a href="https://markey.id/development/r-programming">https://markey.id/development/r-programming</a></span></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-56688065327632044462019-10-12T09:40:00.000+07:002020-02-10T22:09:25.171+07:00When to Use Which User-Experience Research Methods<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-Qu4Mp7gYomI/XaE86sSp_MI/AAAAAAAADtQ/-8yc1Ut7_VwgdH2MnyRLLMfkooRF_yE7wCLcBGAsYHQ/s1600/ux-researcher.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1053" data-original-width="1405" height="149" src="https://1.bp.blogspot.com/-Qu4Mp7gYomI/XaE86sSp_MI/AAAAAAAADtQ/-8yc1Ut7_VwgdH2MnyRLLMfkooRF_yE7wCLcBGAsYHQ/s200/ux-researcher.jpg" width="200" /></a></div>
<span style="font-family: inherit;"><strong style="background-color: white; box-sizing: border-box; line-height: inherit;">Summary:</strong><span style="background-color: white;"> Modern day UX research methods answer a wide range of questions. To know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.</span></span><br />
<span style="font-family: inherit;">by <a href="https://www.nngroup.com/articles/author/christian-rohrer/" style="box-sizing: border-box; line-height: inherit;">Christian Rohrer</a> on October 12, 2014</span><br />
<a href="https://www.nngroup.com/articles/which-ux-research-methods/"><span style="color: black; font-family: inherit;">https://www.nngroup.com/articles/which-ux-research-methods/</span></a><br />
<span style="font-family: inherit;"><span style="background-color: white; color: #222222; font-size: 0.94rem;">The field of user experience has a wide range of</span><span style="background-color: white; color: #222222; font-size: 0.94rem;"> </span><a href="https://www.nngroup.com/articles/ux-research-cheat-sheet/" style="background-color: white; box-sizing: border-box; color: #663399; font-size: 0.94rem; line-height: inherit; text-decoration-line: none;">research methods</a><span style="background-color: white; color: #222222; font-size: 0.94rem;"> </span><span style="background-color: white; color: #222222; font-size: 0.94rem;">available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments.</span></span><br />
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<span style="background-color: white; color: #222222; font-family: inherit; font-size: 0.94rem;">While it's not realistic to use the full set of methods on a given project, nearly all projects would benefit from multiple research methods and from combining insights. Unfortunately many design teams only use one or two methods that they are familiar with. The key question is what to do when. To better understand when to use which method, it is helpful to view them along a </span><strong style="background-color: white; box-sizing: border-box; color: #222222; font-family: inherit; font-size: 0.94rem; line-height: inherit;">3-dimensional framework</strong><span style="background-color: white; color: #222222; font-family: inherit; font-size: 0.94rem;"> with the following axes:</span><br />
<br />
<section id="article-body" style="background-color: white; box-sizing: border-box; color: #222222; font-size: 14px; margin-bottom: 1rem;"><ul style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; list-style-position: outside; margin-bottom: 0.5em; margin-left: 2.5rem !important; margin-right: 0px; margin-top: 0.5em; padding: 0px;">
<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><span style="font-family: inherit;">Attitudinal vs. Behavioral</span></li>
<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><a href="https://www.nngroup.com/articles/quant-vs-qual/" style="box-sizing: border-box; color: #663399; line-height: inherit;"><span style="font-family: inherit;">Qualitative vs. Quantitative</span></a></li>
<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><span style="font-family: inherit;">Context of Use</span></li>
</ul>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">The following chart illustrates where 20 popular methods appear along these dimensions:</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; padding: 0px; text-align: center;">
<img alt="Chart of 20 user research methods, classified along 3 dimensions" height="597" src="https://s3.amazonaws.com/media.nngroup.com/media/editor/2014/10/10/user-research-methods.png" style="background: rgba(0, 0, 0, 0); border: 1px solid rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0.1) 1px 1px 5px; box-sizing: border-box; display: inline-block; font-family: inherit; height: auto; margin-bottom: 0.75rem; max-width: 100%; padding: 5px; vertical-align: middle;" width="796" /><br />
<br />
<figure class="caption" style="background: rgb(238, 238, 238); box-sizing: border-box; display: inline-block; line-height: 1.3em; margin: 1em 0px; padding: 1em;"><span style="font-family: inherit;"><figcaption style="box-sizing: border-box; color: #444444; font-size: 0.94rem; line-height: 1.2rem; text-align: left;"><em style="box-sizing: border-box; line-height: inherit;">Each dimension provides a way to distinguish among studies in terms of the questions they answer and the purposes they are most suited for.</em></figcaption></span></figure></div>
<h2 style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 1.6rem; font-variation-settings: "wght" 600; line-height: 1.4; margin: 25px 0px 5px; padding: 0px; position: relative; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">The Attitudinal vs. Behavioral Dimension</span></h2>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">This distinction can be summed up by <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">contrasting "what people say" versus "what people do"</strong> (very often the two are quite different). The purpose of attitudinal research is usually to understand or measure people's stated beliefs, which is why attitudinal research is used heavily in marketing departments.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">While most <a href="http://www.nngroup.com/articles/first-rule-of-usability-dont-listen-to-users/" style="box-sizing: border-box; color: #663399; line-height: inherit;" title="Alertbox: First Rule of Usability? Don't Listen to Users ">usability studies should rely more on behavior</a>, methods that use self-reported information can still be quite useful to designers. For example, <a href="http://www.nngroup.com/articles/card-sorting-how-many-users-to-test/" style="box-sizing: border-box; color: #663399; line-height: inherit;" title="Alertbox: Cardsorting: How many users to test ">card sorting</a> provides insights about users' mental model of an information space, and can help determine the best information architecture for your product, application, or website. <a href="http://www.nngroup.com/articles/keep-online-surveys-short/" style="box-sizing: border-box; color: #663399; line-height: inherit;" title="Alertbox: Keep online surveys short">Surveys</a> measure and categorize attitudes or collect self-reported data that can help track or discover important issues to address. <a href="http://www.nngroup.com/articles/focus-groups/" style="box-sizing: border-box; color: #663399; line-height: inherit;" title="Jakob Nielsen: The use and misuse of focus groups">Focus groups tend to be less useful for usability</a> purposes, for a variety of reasons, but provide a top-of-mind view of what people think about a brand or product concept in a group setting.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">On the other end of this dimension, methods that focus mostly on behavior seek to understand "what people do" with the product or service in question. For example <a href="http://www.nngroup.com/articles/putting-ab-testing-in-its-place/" style="box-sizing: border-box; color: #663399; line-height: inherit;" title="Alertbox: Putting A/B testing in its place">A/B testing</a> presents changes to a site's design to random samples of site visitors, but attempts to hold all else constant, in order to see the effect of different site-design choices on behavior, while <a href="http://www.nngroup.com/topic/eyetracking/" style="box-sizing: border-box; color: #663399; line-height: inherit;" title="Overview of eyetracking research">eyetracking</a> seeks to understand how users visually interact with interface designs.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">Between these two extremes lie the two most popular methods we use: usability studies and <a href="https://www.nngroup.com/articles/field-studies/" style="box-sizing: border-box; color: #663399; line-height: inherit;">field studies</a>. They utilize a mixture of self-reported and behavioral data, and can move toward either end of this dimension, though leaning toward the behavioral side is generally recommended.</span></div>
<h2 style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 1.6rem; font-variation-settings: "wght" 600; line-height: 1.4; margin: 25px 0px 5px; padding: 0px; position: relative; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">The Qualitative vs. Quantitative Dimension</span></h2>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">The distinction here is an important one, and goes well beyond the narrow view of qualitative as “open ended” as in an open-ended survey question. Rather, studies that are qualitative in nature generate data about behaviors or attitudes based on observing them <em style="box-sizing: border-box; line-height: inherit;">directly</em>, whereas in <a href="https://www.nngroup.com/articles/quantitative-user-research-methods/" style="box-sizing: border-box; color: #663399; line-height: inherit;">quantitative studies</a>, the data about the behavior or attitudes in question are gathered <em style="box-sizing: border-box; line-height: inherit;">indirectly</em>, through a measurement or an instrument such as a survey or an <a href="https://www.nngroup.com/articles/analytics-user-experience/" style="box-sizing: border-box; color: #663399; line-height: inherit;">analytics tool</a>. In field studies and usability studies, for example, the researcher directly observes how people use technology (or not) to meet their needs. This gives them the ability to ask questions, probe on behavior, or possibly even adjust the study protocol to better meet its objectives. Analysis of the data is usually not mathematical.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">By contrast, insights in quantitative methods are typically derived from mathematical analysis, since the instrument of data collection (e.g., survey tool or web-server log) captures such large amounts of data that are easily coded numerically.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">Due to the <a href="http://www.nngroup.com/articles/risks-of-quantitative-studies/" style="box-sizing: border-box; color: #663399; line-height: inherit;" title="Alertbox: Risks of Quantitative Studies">nature of their differences</a>, <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">qualitative </strong>methods are much better suited for answering questions about <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">why </strong>or <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">how to fix </strong>a problem, whereas <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">quantitative </strong>methods do a much better job answering <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">how many </strong>and <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">how much </strong>types of questions. Having such numbers helps prioritize resources, for example to focus on issues with the biggest impact. The following chart illustrates how the first two dimensions affect the types of questions that can be asked:</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-align: center; text-rendering: optimizelegibility;">
<span style="font-family: inherit;"><img alt="Two dimentions of questions that can be answered by user research" border="0" height="459" src="https://s3.amazonaws.com/media.nngroup.com/media/editor/2014/10/10/ux-landscape-questions.png" style="background: rgba(0, 0, 0, 0); border: 1px solid rgba(0, 0, 0, 0); box-shadow: rgba(0, 0, 0, 0.1) 1px 1px 5px; box-sizing: border-box; display: inline-block; height: auto; max-width: 100%; padding: 5px; vertical-align: middle;" width="612" /></span></div>
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<span style="font-family: inherit;">The Context of Product Use<strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;"></strong></span></h2>
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<span style="font-family: inherit;">The third distinction has to do with how and whether participants in the study are using the product or service in question. This can be described as:</span></div>
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<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Natural </strong>or near-natural use of the product</span></li>
<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Scripted </strong>use of the product</span></li>
<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Not using </strong>the product during the study</span></li>
<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><span style="font-family: inherit;">A <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">hybrid </strong>of the above</span></li>
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<span style="font-family: inherit;">When studying <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">natural use </strong>of the product, the goal is to minimize interference from the study in order to understand behavior or attitudes as close to reality as possible. This provides greater validity but less control over what topics you learn about. Many ethnographic field studies attempt to do this, though there are always some observation biases. Intercept surveys and data mining or other analytic techniques are quantitative examples of this.</span></div>
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<span style="font-family: inherit;">A <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">scripted </strong>study of product usage is done in order to focus the insights on specific usage aspects, such as on a newly redesigned flow. The degree of scripting can vary quite a bit, depending on the study goals. For example, a benchmarking study is usually very tightly scripted and more quantitative in nature, so that it can produce reliable <a href="https://www.nngroup.com/articles/usability-metrics/" style="box-sizing: border-box; color: #663399; line-height: inherit;" title="Alertbox: Usability Metrics">usability metrics</a>.</span></div>
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<span style="font-family: inherit;">Studies where the <strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">product is not used </strong>are conducted to examine issues that are broader than usage and usability, such as a study of the brand or larger cultural behaviors.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Hybrid</strong> methods use a creative form of product usage to meet their goals. For example, participatory-design methods allows users to interact with and rearrange design elements that <em style="box-sizing: border-box; line-height: inherit;">could</em> be part of a product experience, in order discuss how their proposed solutions would better meet their needs and why they made certain choices. Concept-testing methods employ a rough approximation of a product or service that gets at the heart of what it would provide (and not at the details of the experience) in order to understand if users would want or need such a product or service.</span></div>
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<span style="font-family: inherit;">Most of the methods in the chart can move along one or more dimensions, and some do so even in the same study, usually to satisfy multiple goals. For example, field studies can focus on what people say (ethnographic interviews) or what they do (extended observations); desirability studies and card sorting have both qualitative and quantitative versions; and eyetracking can be scripted or unscripted.</span></div>
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<span style="font-family: inherit;">Phases of Product Development (the Time Dimension)</span></h2>
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<span style="font-family: inherit;">Another important distinction to consider when making a choice among research methodologies is the phase of product development and its associated objectives.</span></div>
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<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">STRATEGIZE</strong>: In the beginning phase of the product development, you typically consider new ideas and opportunities for the future. Research methods in this phase can vary greatly.</span></li>
<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">EXECUTE</strong>: Eventually, you will reach a "go/no-go" decision point, when you transition into a period when you are continually improving the design direction that you have chosen. Research in this phase is mainly formative and helps you reduce the risk of execution.</span></li>
<li style="box-sizing: border-box; line-height: 1.4rem; margin: 0px; padding: 0px 0px 0.5em;"><span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">ASSESS</strong>: At some point, the product or service will be available for use by enough users so that you can begin measuring how well you are doing. This is typically summative in nature, and might be done against the product’s own historical data or against its competitors.</span></li>
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<span style="font-family: inherit;">The table below summarizes these goals and lists typical research approaches and methods associated with each:</span></div>
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<tr style="box-sizing: border-box;"><td rowspan="2" style="box-sizing: border-box; font-size: 0.875rem; font-weight: bold; line-height: 1.125rem; margin: 0px; padding: 0.5rem 0.625rem 0.625rem;"></td><th colspan="3" style="background-color: #003366; border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; color: white; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; text-align: center;"><span style="font-family: inherit;">Product Development Phase</span></th></tr>
<tr style="background: rgb(249, 249, 249); box-sizing: border-box;"><th style="background-color: #003366; border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; color: white; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; text-align: center;"><span style="font-family: inherit;">Strategize</span></th><th style="background-color: #003366; border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; color: white; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; text-align: center;"><span style="font-family: inherit;">Execute</span></th><th style="background-color: #003366; border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; color: white; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; text-align: center;"><span style="font-family: inherit;">Assess</span></th></tr>
</thead><tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;"><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top; width: 73px;"><span style="font-family: inherit;">Goal:</span></td><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top; width: 135px;"><span style="font-family: inherit;">Inspire, explore and choose new directions and opportunities</span></td><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top; width: 135px;"><span style="font-family: inherit;">Inform and optimize designs in order to reduce risk and improve usability</span></td><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top; width: 138px;"><span style="font-family: inherit;">Measure product performance against itself or its competition</span></td></tr>
<tr style="background: rgb(249, 249, 249); box-sizing: border-box;"><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top;"><span style="font-family: inherit;">Approach:</span></td><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top;"><span style="font-family: inherit;">Qualitative and Quantitative</span></td><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top;"><span style="font-family: inherit;">Mainly Qualitative (formative)</span></td><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top;"><span style="font-family: inherit;">Mainly Quantitative (summative)</span></td></tr>
<tr style="box-sizing: border-box;"><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top;"><span style="font-family: inherit;">Typical methods:</span></td><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top;"><span style="font-family: inherit;">Field studies, diary studies, surveys, data mining, or analytics</span></td><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top;"><span style="font-family: inherit;">Card sorting, field studies, participatory design, paper prototype, and usability studies, desirability studies, customer emails</span></td><td style="border-color: rgb(204, 204, 204); border-style: solid; border-width: 1px; box-sizing: border-box; font-size: 0.875rem; line-height: 1.125rem; margin: 0px; padding: 0.5ex; vertical-align: top;"><span style="font-family: inherit;">Usability benchmarking, online assessments, surveys, A/B testing</span></td></tr>
</tbody></table>
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<span style="font-family: inherit;">Art or Science?</span></h2>
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<span style="font-family: inherit;">While many user-experience research methods have their roots in scientific practice, their aims are not purely scientific and still need to be adjusted to meet stakeholder needs. This is why the characterizations of the methods here are meant as general guidelines, rather than rigid classifications.</span></div>
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<span style="font-family: inherit;">In the end, the success of your work will be determined by how much of an impact it has on improving the user experience of the website or product in question. These classifications are meant to help you make the best choice at the right time.</span></div>
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<span style="font-family: inherit;">20 UX Methods in Brief</span></h2>
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<span style="font-family: inherit;">Here’s a short description of the user research methods shown in the above chart:</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Usability-Lab Studies</strong>: participants are brought into a lab, one-on-one with a researcher, and given a set of <a href="https://www.nngroup.com/articles/task-scenarios-usability-testing/" style="box-sizing: border-box; color: #663399; line-height: inherit;">scenarios that lead to tasks</a> and usage of specific interest within a product or service.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Ethnographic Field Studies</strong>: researchers meet with and <a href="https://www.nngroup.com/articles/field-studies-done-right-fast-and-observational/" style="box-sizing: border-box; color: #663399; line-height: inherit;">study participants in their natural environment</a>, where they would most likely encounter the product or service in question.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Participatory Design</strong>: participants are given design elements or creative materials in order to construct their ideal experience in a concrete way that expresses what matters to them most and why.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Focus Groups</strong>: groups of 3–12 participants are lead through a discussion about a set of topics, giving verbal and written feedback through discussion and exercises.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Interviews</strong>: a researcher meets with participants one-on-one to discuss in depth what the participant thinks about the topic in question.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Eyetracking</strong>: an eyetracking device is configured to precisely measure where participants look as they perform tasks or interact naturally with websites, applications, physical products, or environments.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Usability Benchmarking</strong>: tightly scripted usability studies are performed with several participants, using precise and predetermined measures of performance.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Moderated Remote Usability Studies</strong>: <a href="https://www.nngroup.com/articles/remote-usability-tests/" style="box-sizing: border-box; color: #663399; line-height: inherit;">usability studies conducted remotely</a> with the use of tools such as screen-sharing software and remote control capabilities.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Unmoderated Remote Panel Studies</strong>: a panel of trained participants who have video recording and data collection software installed on their own personal devices uses a website or product while thinking aloud, having their experience recorded for immediate playback and analysis by the researcher or company.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Concept Testing</strong>: a researcher shares an approximation of a product or service that captures the key essence (the value proposition) of a new concept or product in order to determine if it meets the needs of the target audience; it can be done one-on-one or with larger numbers of participants, and either in person or online.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Diary/Camera Studies</strong>: participants are given a mechanism (diary or camera) to record and describe aspects of their lives that are relevant to a product or service, or simply core to the target audience; <a href="https://www.nngroup.com/articles/diary-studies/" style="box-sizing: border-box; color: #663399; line-height: inherit;">diary studies</a> are typically longitudinal and can only be done for data that is easily recorded by participants.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Customer Feedback</strong>: open-ended and/or close-ended information provided by a self-selected sample of users, often through a feedback link, button, form, or email.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Desirability Studies</strong>: participants are offered different visual-design alternatives and are expected to associate each alternative with a set of attributes selected from a closed list; these studies can be both qualitative and quantitative.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Card Sorting</strong>: a quantitative or qualitative method that asks users to organize items into groups and assign categories to each group. This method helps <a href="https://www.nngroup.com/articles/ia-vs-navigation/" style="box-sizing: border-box; color: #663399; line-height: inherit;">create or refine the information architecture</a> of a site by exposing users’ <a href="https://www.nngroup.com/articles/mental-models/" style="box-sizing: border-box; color: #663399; line-height: inherit;">mental models</a>.</span></div>
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<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Clickstream Analysis</strong>: analyzing the record of screens or pages that users clicks on and sees, as they use a site or software product; it requires the site to be instrumented properly or the application to have telemetry data collection enabled.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">A/B Testing</strong> (also known as “<a href="https://www.nngroup.com/articles/multivariate-testing/" style="box-sizing: border-box; color: #663399; line-height: inherit;">multivariate testing</a>,” “live testing,” or “bucket testing”): a method of scientifically testing different designs on a site by randomly assigning groups of users to interact with each of the different designs and measuring the effect of these assignments on user behavior.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Unmoderated UX Studies</strong>: a quantitative or qualitative and automated method that uses a specialized research tool to captures participant behaviors (through software installed on participant computers/browsers) and attitudes (through embedded survey questions), usually by giving participants goals or scenarios to accomplish with a site or prototype.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">True-Intent Studies</strong>: a method that asks random site visitors what their goal or intention is upon entering the site, measures their subsequent behavior, and asks whether they were successful in achieving their goal upon exiting the site.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Intercept Surveys</strong>: a survey that is triggered during the use of a site or application.</span></div>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;"><strong style="box-sizing: border-box; font-variation-settings: "wght" 600; line-height: inherit;">Email Surveys</strong>: a survey in which participants are recruited from an email message.</span></div>
<h2 style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 1.6rem; font-variation-settings: "wght" 600; line-height: 1.4; margin: 25px 0px 5px; padding: 0px; position: relative; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">In-Depth Course</span></h2>
<div style="box-sizing: border-box; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 0.94rem; line-height: 1.4rem; margin: 5px 0px 7px; padding: 0px; text-rendering: optimizelegibility;">
<span style="font-family: inherit;">More details about the methods and the dimensions of use in the full-day training course on <a href="https://www.nngroup.com/courses/research-beyond-user-testing/" style="box-sizing: border-box; color: #663399; cursor: pointer; line-height: inherit;">User Research Methods: From Strategy to Requirements to Design</a>.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
</section>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-79195807005657938102019-08-03T15:34:00.000+07:002019-12-23T11:50:53.362+07:00Insert Citations in Multiple Formats Easily with Google Docs<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia091oNGV3vapy27v1cRjRUVHTCpX9SzQy5ovKH64qxfdDsZis2YXyvPtoVwj8ZvlU32jW_UbKaoM_REqWu-N9fpxgbMmYc9GLG3qAGSWJcUHQ8I-dQ2jJeu2B0_09YxOaL3yCXg/s1600/bma3xx1ohecoujolmcmd.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="358" data-original-width="636" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia091oNGV3vapy27v1cRjRUVHTCpX9SzQy5ovKH64qxfdDsZis2YXyvPtoVwj8ZvlU32jW_UbKaoM_REqWu-N9fpxgbMmYc9GLG3qAGSWJcUHQ8I-dQ2jJeu2B0_09YxOaL3yCXg/s200/bma3xx1ohecoujolmcmd.png" width="200" /></a></div>
<span style="background: white; font-size: 12pt;">Google
Docs is a great free writing tool with </span><span style="font-size: 12pt;"><a href="http://lifehacker.com/the-best-google-docs-features-youre-probably-not-using-1570728322" style="box-shadow: rgb(116, 185, 220) 0px -2px 0px inset; box-sizing: inherit; line-height: inherit; transition: all 0.1s ease-out 0s;"><span style="background: white; color: #222222; font-family: "georgia" , "serif";">a ton of great
hidden features</span></a><span style="background: white;"><span style="float: none;">, including the
research tool. You can save yourself some time and use the research sidebar to
automatically insert the appropriate citations you need for your paper.</span></span></span><br />
<div class="MsoNoSpacing">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">The research sidebar
is great for finding studies and academic papers on many subjects, but Chris
Hoffman at <a href="http://www.howtogeek.com/" target="_blank"><span style="color: windowtext; text-decoration: none; text-underline: none;">The How-To
Geek</span></a> suggests taking advantage of the research sidebar's
ability to insert perfect citations and footnotes as well. </span></div>
<a name='more'></a>Here's how:<o:p></o:p><br />
<div class="MsoNoSpacing" style="margin-left: 18.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 12.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Open a document in
Google Docs, then select Tools > Research. Or use shortcut Ctrl+Alt+Shift+I.<o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 18.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 12.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Find the paper or
study you'd like to cite by selecting Scholar in the search bar, then searching
by keyword or author.<o:p></o:p></span></div>
<div class="MsoNoSpacing" style="margin-left: 18.0pt; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 12.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Select the study or
paper and click either Cite as footnote or Insert.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Cite as footnote will
create a perfect footnote reference at the bottom of your page, and Insert will
cite the source like a bibliography. If you click the arrow under the search
bar, you can change the formatting for your citations. You can easily cite
references in MLA, APA, or Chicago formats. Now you can do your super fun
footnotes and bibliographies with minimal frustration.<o:p></o:p></span><br />
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><br /></span>
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Source : </span><br />
<span style="font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">https://lifehacker.com/insert-citations-in-multiple-formats-easily-with-google-1629738089?utm_medium=sharefromsite&utm_source=lifehacker_copy&utm_campaign=top</span></div>
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-65561142515714006922019-02-03T07:23:00.000+07:002019-12-23T11:51:06.491+07:00Free Qualitative Data Analysis Software (from PAT Research)<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<a href="https://4.bp.blogspot.com/-dsgrraa8wtY/XFYz1EO0XXI/AAAAAAAADbM/RrOt3IzirdQ1D1T0JYWWzOqFm09HTawzQCLcBGAs/s1600/analysis1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="394" data-original-width="659" height="119" src="https://4.bp.blogspot.com/-dsgrraa8wtY/XFYz1EO0XXI/AAAAAAAADbM/RrOt3IzirdQ1D1T0JYWWzOqFm09HTawzQCLcBGAs/s200/analysis1.jpg" width="200" /></a>The use of qualitative data analysis software is a must because it is difficult to handle qualitative data in different formats without the help of computer programs.<br />
Qualitative data analysts use software to conduct joint research, ensure the credibility and validity of research, perform complex data analysis tasks, manage large volumes of qualitative data, and make reports based on the data analyzed.<br />
With the right software, we can store qualitative data in various formats depending on our needs. Qualitative data analysis software that can handle data in various formats including text, video, audio files and images.<br />
Here are some qualitative data analysis software that can be used free of charge, which we take from the PAT Research web. <a href="https://www.predictiveanalyticstoday.com/top-free-qualitative-data-analysis-software/">CLICK HERE FOR CONTINUES READ</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-46936400160481429172019-01-03T05:54:00.001+07:002020-08-12T11:19:09.579+07:00Why SME’s should have a Digital Marketing Campaign?<div class="MsoNormal">
<div class="separator" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;">
<img border="0" data-original-height="584" data-original-width="698" height="166" src="https://3.bp.blogspot.com/-xAF5i-GkzdY/XC_jlR0_sHI/AAAAAAAADZk/y0Xzr9YW9S0oeHR8qfcZ_4m8fYuIAMmbACLcBGAs/s200/digital%2Bmarketing.png" width="200" /></div>
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;"><a href="http://digitalmarketingphilippines.com/">DigitalMarketingPhilippines.com</a>. Digital marketing campaigns have become important options
with regards to reaching a wider audience. Going digital means going online
and, as such, provides you with a flexible marketing potential. Since
technology has quickly advanced during the last half of the century, strategies
concerning marketing have also followed out, it provide both new as well as
interesting ways in reaching wider audiences. One of these technological
innovations is digital marketing. Such a campaign lets your business successfully
reach more customers and increase sales volumes due to its versatile nature.<span><a name='more'></a></span> <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">What Is A Digital Marketing Campaign?</span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">A digital marketing campaign utilizes digital media in
order to reach customers in the market. Such a campaign primarily uses the
power of the Internet. In actuality, the Internet is arguably the fastest
growing digital platform in the world today (well, it does have a considerable
amount of dynamic marketing possibilities). Social media and search engines
have created substantially useful marketing options to any kind of businesses
(small, medium and large). What’s important here is being aware of the best
online options that you can use in order to reach more customers for your
business.</span><span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Digital Marketing Media</span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Because going digital also means becoming involved in
digital advertising, there are overwhelming numbers of channels that you can
use today provided by the Internet. Nowadays, it’s possible for both small and
medium businesses to achieve success with online advertising by making use of a
combination of video marketing, social media marketing, blog/content marketing,
email marketing and search engine marketing. Search engine optimization or SEO
is quite a popular digital marketing medium nowadays since it lets you reach
the top position in the Search Engine Results Pages (SERPS) when users search
for something online.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Digital Marketing Campaign Tips</span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Pay attention to current trends of digital marketing by
reading current news or popular blogs. For example, with increasing amounts of
people viewing videos online, marketing experts are going to make use of videos
to promote and market businesses. Tracking as well as analyzing website
statistics is essential since it informs you about the visitor demographics and
provide helpful hints regarding the population segments of your visitors.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Additionally, be careful to not ignore the reach of
mobile platforms. Mobile devices today have overcome PC users in terms of
numbers. Also major networks all over the world let mobile user’s access social
media, email and websites by using their smartphone. Since that’s the case,
advertisers are going to need to add such important new media in their digital
marketing campaign.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Why Digital Marketing Campaigns Are Important:</span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">In present times, a digital marketing campaign is one of
cost-effective ways in reaching your most targeted prospects. Where traditional
advertising campaigns typically costs a lot, the digital media rescued a number
of enterprises around the globe by offering cost-effective marketing
opportunities.<o:p></o:p></span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">With digital marketing campaigns, dramatic changes in
advertising as well as marketing have been observed. Online marketing isn’t
just for small business, it also lets enterprises establish direct contact with
both their current and potential customers.<o:p></o:p></span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Whenever advertising is done online, you no longer need
any long-standing commitments. Truth be told, website traffic channel like pay
per click, or PPC could be modified and/or updated regularly.<o:p></o:p></span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Going for the services of a digital marketing firm means
going for the service of experts who are up-to-date when it comes to the latest
developments that are taking place in the market today. These professionals
make it a habit to be in the know regarding any and every change that’s taking
place.<o:p></o:p></span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Digital marketing campaigns have proven to greatly
benefit businesses since they let you get in consistent touch with your potential
customers. Thanks to their target-oriented as well as cost-effective
approaches, it has become possible to promote products and services in a way
like no other. Likewise, these campaigns create long-lasting as well as
positive impressions on your brand as well as your potential customers.<o:p></o:p></span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Target-oriented digital marketing campaigns tend to catch
the attention of visitors who can potentially turn into leads or high-paying
customers.<o:p></o:p></span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Digital marketing campaigns provide you with total
freedom when it comes to implementing changes for your campaigns whenever a
need arises. In fact, they could be done without you having to wait for very
long.<o:p></o:p></span></div>
<div class="MsoNormal">
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Lastly, don’t be left behind by your competitors. One or
more of your competitors probably are doing digital marketing to get mores
customers in your market. Don’t let them, implement digital marketing campaign
for your business today. Contact a reputable company that will guide you and
give you the best service possible.<o:p></o:p></span></div>
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Digital marketing is
truly a dynamic marketing media that can be used by any businesses. It’s hard
to ignore the benefits which your business can get from launching a digital
marketing campaign. Whether you have a limited or big marketing budget you can
still use this promising vehicle to effectively promote your site in the most
promising and cost-effective media.</span><br />
<span face="" style="font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;"><br /></span>
<br />
<img alt="Why SME’s Should Have A Digital Marketing Campaign? (Infographic) - An Infographic from Digital Marketing Philippines" class="infographic_embedder" src="http://digitalmarketingphilippines.com/wp-content/uploads/2013/10/Why-SMEs-Should-Have-A-Digital-Marketing-Campaign.jpg" width="100%" />
<br />
<div class="infographic_attr">
Embedded from <a href="https://digitalmarketingphilippines.com/why-smes-should-have-a-digital-marketing-campaign/" target="_blank">Digital Marketing Philippines</a></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-78444672506661236982018-11-02T11:09:00.003+07:002020-08-12T11:19:59.031+07:00Give your research output visible global influence : 10 strategies to expand your institution’s global research visibility with a next-generation IR<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-2_EDp7bUw1s/W9vNOu7Ql4I/AAAAAAAADWY/XsIqXSibMZEvUIGsDDc7H3oYYnXlyoM9QCLcBGAs/s1600/elsevier-logo.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1024" data-original-width="1024" height="200" src="https://3.bp.blogspot.com/-2_EDp7bUw1s/W9vNOu7Ql4I/AAAAAAAADWY/XsIqXSibMZEvUIGsDDc7H3oYYnXlyoM9QCLcBGAs/s200/elsevier-logo.png" width="200" /></a></div>
<div style="background-color: white; box-sizing: border-box; color: #222222; font-feature-settings: "kern", "liga", "pnum", "tnum" 0, "onum", "lnum" 0, "dlig"; line-height: 1.4; margin: 0px 0px 0.373rem; max-width: inherit; padding: 0px; text-rendering: optimizelegibility; vertical-align: baseline;">
<b style="font-family: arial, sans-serif; font-size: 12pt;">Institutional
Repository (IR) to drive better recognition of your institution’s scholarly
output </b><a href="https://www.elsevier.com/promo/digital-commons/institutional-repository?dgcid=RN_AGCM_Sourced_300001586&utm_source=en" style="font-family: arial, sans-serif; font-size: 12pt;" target="_blank"><b>(From Elsevier)</b></a><br />
<div class="MsoNoSpacing">
<span face="" style="color: #505050; font-family: arial, sans-serif; font-size: 12pt;">Since the concept was first launched in 2003, over 5,200
institutions worldwide have adopted an IR platform to store and manage all
their academic research, journal entries, archival content, and more. A
well-structured IR performs as a real-time showcase of the brightest and best
your institution has to offer. It plays a key role in building reputation and
attracting world-renowned faculty, research funding and the brightest students.<span><a name='more'></a></span><o:p></o:p></span></div>
<div class="MsoNoSpacing">
<span face="" style="color: #505050; font-family: arial, sans-serif; font-size: 12pt;">Designed for librarians who are considering or just starting out
with a new repository, as well as librarians who are interested in revitalising
an existing IR, this short paper sets out 10 essential strategies for building
a successful, sustainable IR initiative based on the latest available IR
features and functionality.<o:p></o:p></span></div>
<div class="MsoNoSpacing">
<span face="" style="color: blue; font-family: arial, sans-serif; font-size: 12pt;">Find out how you can solidify your institution's future and put
your name in lights by downloading our 10-point plan</span><span face="" style="color: #505050; font-family: arial, sans-serif; font-size: 12pt;">. </span><span face="" style="color: black; font-family: arial, sans-serif; font-size: 12pt;"><a href="https://www.elsevier.com/__data/assets/pdf_file/0006/794022/PLS_DDD_EN_FS_WEB.pdf" style="color: #505050;" target="_blank"><span style="color: #505050;">Click Here</span></a><o:p></o:p></span></div>
<br /></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-84100787067699326052018-02-20T12:36:00.001+07:002020-08-12T11:20:24.962+07:00What Is Content Marketing?<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdUIoBc6tt6Ag-VmCNJEYeIMw9cGhMX-4U4YJOd9FASnajkpJmZzbU-ChPtlyP-Hdwh4MIyHqMbk9e5gBIW1UmzR4iXzXY1PXCKOL23RB1oe7qntlixPTK9aPqMO9EqIE3gPVP_w/s1600/content-marketing-infographic-600x465.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="465" data-original-width="600" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdUIoBc6tt6Ag-VmCNJEYeIMw9cGhMX-4U4YJOd9FASnajkpJmZzbU-ChPtlyP-Hdwh4MIyHqMbk9e5gBIW1UmzR4iXzXY1PXCKOL23RB1oe7qntlixPTK9aPqMO9EqIE3gPVP_w/s200/content-marketing-infographic-600x465.jpg" width="200" /></a></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Useful content should
be at the core of your marketing</b>. Traditional marketing is becoming less
and less effective by the minute; as a forward-thinking marketer, you know
there has to be a better way.<o:p></o:p></div>
<div class="MsoNormal">
Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and, ultimately, to drive
profitable customer action.<o:p></o:p></div>
<div class="MsoNormal">
Instead of pitching your products or services, you are
providing truly relevant and useful content to your prospects and customers to
help them solve their issues.<span><a name='more'></a></span><o:p></o:p></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Content marketing is
used by leading brands</b>. Our annual research shows the vast majority of
marketers are using content marketing. In fact, it is used by many prominent
organizations in the world, including P&G, Microsoft, Cisco Systems, and
John Deere. It’s also developed and executed by small businesses and one-person
shops around the globe. Why? Because it works.<o:p></o:p></div>
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<br /></div>
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Please read more detail at https://contentmarketinginstitute.com/what-is-content-marketing/</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-72320704661020264922017-08-24T14:19:00.001+07:002020-08-12T11:20:57.711+07:00The Importance of Data Analytics in Marketing Strategies<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-aG77cXmo2To/XdovgfAd-TI/AAAAAAAADxc/OZ6h-6wMP5M8TlEHy_4b3Z41hrfMSvDwgCLcBGAsYHQ/s1600/fewer-options-lead-to-more-conversions.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="470" data-original-width="840" height="111" src="https://1.bp.blogspot.com/-aG77cXmo2To/XdovgfAd-TI/AAAAAAAADxc/OZ6h-6wMP5M8TlEHy_4b3Z41hrfMSvDwgCLcBGAsYHQ/s200/fewer-options-lead-to-more-conversions.jpg" width="200" /></a></div>
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<span face="" style="background: white; color: #444444; font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">GLOBALWEBINDEX, July 6,
2017</span><o:p></o:p></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21pt; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">We are producing more
data than ever before. Every credit card transaction we make, each GPS pinpoint
taken by your smartphone, and every click of the mouse we make online
contributes to an increasingly large and varied dataset. </span><span style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">Analytics is the
software used to turn this data deluge into valuable insights – insights that
are being put to use by a broad spectrum of industries all over the world. Over
the last decade or so, marketing has been revolutionized by data analytics,
allowing brands to deliver more targeted messaging and measure their return on
investment (ROI).<span><a name='more'></a></span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 3; vertical-align: baseline;">
<b><span face="" style="border: 1pt none; color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt; padding: 0cm;">Personalize your customer interactions</span></b><span face="" style="color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">Businesses now have access to more information regarding their
customers than ever before. As well as surface-level data about their gender,
age, and geographical location, companies can now derive more detailed insights
regarding consumer behavior and preferences. It’s becoming increasingly clear
that not only are customers open to sharing their data with businesses in order
to receive personalized marketing, they are encouraging it. A recent report
by <a href="https://www.salesforce.com/form/pdf/state-of-the-connected-customer.jsp?nc=7010M000002MI1I&d=701300000025Y0X" target="_blank"><span style="color: #ed1b24;">Salesforce</span></a>, for example,
found that 52 percent of customers are extremely or somewhat likely to switch
brands if a company doesn’t make an effort to personalize their communications
with them.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21pt; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">Today, brands are
personalizing their marketing efforts in a whole number of ways, gaining
fantastic ROI in the process. The likes of EasyJet, Marie Curie, and O2 have
all used data from previous customer interactions or geographical profiling to
deliver targeted messaging to their customers. When this kind of marketing is
done well, customers feel like they are valued as a unique human being, not
just another number on a spreadsheet.</span></div>
<!--more--><o:p></o:p><br />
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 3; vertical-align: baseline;">
<b><span face="" style="border: 1pt none; color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt; padding: 0cm;">Which channels are working and which aren’t?</span></b><span face="" style="color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21pt; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">Greater visibility is
one of the main benefits of data-driven marketing. Before the rise of digital
marketing and all its associated data, it was difficult for marketing teams to
determine which of their efforts, if any, contributed significantly towards a
purchase. Did that promotional campaign cause an uplift in sales, or was it
just a coincidence?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21pt; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">By using data,
marketers can now track customers along the journey from initial interest to
final purchase. With insights driven by website cookies and click-through rate
(CTR), marketers have a much clearer picture of what’s working and what isn’t,
allowing them to prioritize expenditure in the right channels.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 3; vertical-align: baseline;">
<b><span face="" style="border: 1pt none; color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt; padding: 0cm;">Gaining cross-channel visibility in an
increasingly complex world</span></b><span face="" style="color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21pt; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">Interacting with
brands is no longer confined to simply walking into a shop and viewing a
product. Email communications, website visits and social media engagements all
combine to create a complex picture. Keeping track of all these interactions
can be a challenge – particularly when the average online user now has eight
social media accounts – and using data analytics is often the only way to turn
the broad spectrum of touchpoints into a cohesive customer profile. If brands
can achieve this, then customers receive a high-quality, uniform experience,
regardless of the channel they used to reach the business.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 3; vertical-align: baseline;">
<b><span face="" style="border: 1pt none; color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt; padding: 0cm;">Full-funnel marketing in the digital age</span></b><span face="" style="color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21pt; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">The full-funnel
approach to marketing is a well-worn strategy, but it does need some tweaking
in the digital age. Consumers no longer make a linear journey from finding out
about your product to purchasing it. Instead, consumers often conduct most of
their research independently, using a variety of sources from corporate
websites to social networks. The latter, in particular, is a hugely important
part of the modern marketing funnel, with 43 percent of online users aged
between 16 and 24 using social media for product research. Marketers must
target and nurture their prospective customers across these new digital mediums
if they are to truly adopt a full-funnel approach to marketing.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 3; vertical-align: baseline;">
<b><span face="" style="border: 1pt none; color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt; padding: 0cm;">Data scientists can be just as useful as the
data itself</span></b><span face="" style="color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21pt; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">Data alone is simply a
collection of numbers. It is only through analyzing this data and turning it
into insights that it becomes useful to companies. While software packages like
analytics programs are certainly helpful when it comes to analyzing data, it is
essential that brands do not underestimate the importance of highly skilled
data scientists. It is true that technology can help process vast quantities of
numbers in a fraction of a second, but real people are needed to develop
marketing strategies and objectives that make use of this data.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 3; vertical-align: baseline;">
<b><span face="" style="border: 1pt none; color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt; padding: 0cm;">Understanding your customers as people</span></b><span face="" style="color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21pt; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">No matter how often
you directly interact with your customers there is only so much data you can
collect. To understand them as the multi-faceted individuals that they are,
many brands are choosing to augment their own first-party data with third-party
data. Of course, this creates its own problems – namely, which third-party
data, out of the masses available, is relevant and trustworthy?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">The fact that <a href="http://blog.globalwebindex.net/marketing/future-web-analytics/" target="_blank"><span style="color: #ed1b24;">30 per cent of online users use a
Virtual Private Network (VPN)</span></a> makes reliable data even harder
to come by, but it is not impossible. With cross-device ID tracking, brands can
access trustworthy third-party data that gives them a truer representation of
their customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 0cm; mso-outline-level: 3; vertical-align: baseline;">
<b><span face="" style="border: 1pt none; color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt; padding: 0cm;">The future is now</span></b><span face="" style="color: #2b2b2b; font-family: arial, sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 21pt; vertical-align: baseline;">
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt;">One of the most
exciting developments in marketing is the use of predictive analytics to
forecast consumer behavior before it takes place. By using audience profiling
data to predict what customers want, marketers can be much more proactive,
upselling products, creating long-term relationships with consumers and
determining market shifts before rival brands.<o:p></o:p></span></div>
<span face="" style="color: #333333; font-family: arial, sans-serif; font-size: 12pt; line-height: 115%;">Unfortunately, many
marketing departments have been slow to adopt new technologies like predictive
analytics, despite the benefits that they offer. It is, however, surely only a
matter of time before this changes, with <a href="http://blog.globalwebindex.net/marketing/data-driven-marketing/" target="_blank"><span style="color: #ed1b24;">research findings</span></a> indicating
that 89 percent of brands plan to invest in predictive analytics at some point
in the future. With market trends shifting so quickly, predicting new
developments ahead of time is an essential part of modern marketing.</span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-45397813468537664482017-04-10T07:22:00.000+07:002019-12-23T11:52:50.921+07:00Teknik Optimasi SEO untuk Meningkatkan Traffic Website<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKeG_vJYH0-gcOxEKSCRctZK2A-YHJ-xtWv4JQssNkjKQym7-aT8IyYlYc8KIE6LVffdgWzIPJibNgsR8MbBy1hRCHGAILBadZgPQfB6qVyd-mB13HRAJLOk0nACA9Um9wTvzRIw/s1600/SEO-Headline.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="409" data-original-width="727" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKeG_vJYH0-gcOxEKSCRctZK2A-YHJ-xtWv4JQssNkjKQym7-aT8IyYlYc8KIE6LVffdgWzIPJibNgsR8MbBy1hRCHGAILBadZgPQfB6qVyd-mB13HRAJLOk0nACA9Um9wTvzRIw/s200/SEO-Headline.jpg" width="200" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Berikut tulisan yang saya ambil dari web digitalmarketer.id yang dipublikasi pada tanggal 29 September 2015.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #404040;">Apakah Anda siap untuk melipatgandakan </span><i style="color: #404040;">traffic</i><span style="color: #404040;"> website
Anda?</span></span><br />
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif;">Karena, berjualan online tidak akan selalu
membawa keuntungan jika Anda sebagai pelaku bisnis tak mengetahui strateginya.
Ya, ini mengenai <i>traffic</i> website. Jelas, untuk mendapatkan
peningkatan <i>traffic</i> dan konversi yang signifikan, Anda perlu
memahami dan memenuhi kebutuhan target market Anda terlebih dahulu. </span><br />
<a name='more'></a></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Dengan begitu, ribuan bahkan jutaan orang akan
mencari website Anda.</span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Berdasarkan data yang diperoleh melalui B2B
Marketing, setiap bulannya banyak orang menggunakan Google untuk melakukan
lebih dari 10,3 miliar pencarian. Bukan hanya itu saja, dari perolehan
tersebut, sebanyak 78% di antaranya banyak yang membuka sebuah website untuk
melakukan <i>research</i> produk dan jasa.</span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Jika website Anda memperoleh peringkat
tertinggi dari kotak pencarian Google, lalu apa artinya?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Tentu saja, hal tersebut akan mampu
meningkatkan profit bisnis Anda. Karena, website Anda telah mendapatkan lebih
banyak klik. Menurut Hubspot, 80% dari <i>traffic</i> sebuah website
dimulai dengan sebuah pencarian melalui <i>search engine</i>. Itulah
sebabnya, <a href="http://hypertracker.com/go/cobramania/INBARTSEO01/" target="_blank" title="Dongkrak Ranking SEO dengan Media Sosial"><span style="color: #ff9900;">optimasi SEO sangat penting.</span></a><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Berikut adalah 10 Teknik SEO canggih yang
dapat Anda terapkan secara langsung untuk meningkatkan jumlah pengunjung, <i>traffic</i>,
dan tingkat konversi dari website Anda.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 22.5pt;">1. Audit Kerangka Website Anda<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Audit kerangka website ini akan berfokus pada
mendapatkan <i>traffic</i> dan konversi yang tinggi.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Secara umum, audit adalah pemeriksaan
sistematis yang meliputi konsep, hasil, ataupun melalui segi financial
yang digunakan sebagai acuan untuk pengambilan keputusan yang cerdas. Dalam
dunia SEO, audit merupakan teknik untuk melacak pertumbuhan bisnis Anda yang
mampu menarik dan mempertahankan customer.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-1.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shapetype id="_x0000_t75"
coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe"
filled="f" stroked="f">
<v:stroke joinstyle="miter"/>
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0"/>
<v:f eqn="sum @0 1 0"/>
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<v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/>
<o:lock v:ext="edit" aspectratio="t"/>
</v:shapetype><v:shape id="Picture_x0020_1" o:spid="_x0000_i1038" type="#_x0000_t75"
alt="Description: SEO 1"
href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-1.png"
style='width:331.5pt;height:171.75pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image001.png"
o:title="SEO 1"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 1" border="0" height="229" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image001.png" v:shapes="Picture_x0020_1" width="442" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Jadi, Anda harus mampu meneliti kinerja website
Anda secara keseluruhan. Kemudian, menetapkan dan menerapkan tujuan yang baru
berdasarkan analisis Anda. Ini akan mampu membantu meningkatkan keuntungan Anda
tanpa harus bersusah payah.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Berikut adalah beberapa langkah sederhana yang
dapat Anda gunakan untuk melakukan audit website dan menemukan kesempatan
untuk meningkatkan <i>traffic</i> website Anda:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;">#Langkah 1:</span></b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"> Kunjungi <a href="http://hypertracker.com/go/cobramania/OUTBARTSEO3/" target="_blank"><span style="color: #ff9900;">QuickSprouts. </span></a>Ketikkan URL website Anda
pada kotak pencarian. Kemudian, klik “Login with Google”.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-2.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_2" o:spid="_x0000_i1037"
type="#_x0000_t75" alt="Description: SEO 2"
href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-2.png"
style='width:441.75pt;height:241.5pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image002.png"
o:title="SEO 2"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 2" border="0" height="322" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image002.png" v:shapes="Picture_x0020_2" width="589" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;">#Langkah 2:</span></b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"> Menganalisis kinerja website Anda<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i0.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-4.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_3" o:spid="_x0000_i1036"
type="#_x0000_t75" alt="Description: SEO 4"
href="https://i0.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-4.png"
style='width:441.75pt;height:309.75pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image003.png"
o:title="SEO 4"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 4" border="0" height="413" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image003.png" v:shapes="Picture_x0020_3" width="589" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Berdasarkan analisis melalui gambar di atas,
Anda bisa melihat bahwa Postivityblog.com memiliki load yang cukup cepat
dengan size page sebesar 575.9 KB dan 33 requests.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Bahkan, melalui fitur ini Anda dapat
mengetahui SEO <i>score</i> Anda.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Pada gambar di atas, juga disebutkan terdapat
3<i> warnings.</i> Ini merupakan elemen halaman yang dapat
dihilangkan atau diperbaiki. Ketika Anda melakukan<i> scroll</i> ke
halaman hasil, maka Anda akan menemukan <i>warnings</i> seperti
gambar di bawah ini:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-3.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_4" o:spid="_x0000_i1035"
type="#_x0000_t75" alt="Description: SEO 3"
href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-3.png"
style='width:456pt;height:226.5pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image004.png"
o:title="SEO 3"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 3" border="0" height="302" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image004.png" v:shapes="Picture_x0020_4" width="608" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Pada gambar <i>warnings</i> di atas,
disebutkan bahwa judul terbaik mengandung 15-65 karakter. Sedangkan yang
diperingkatkan pada kotak “What to do fix” judul yang dipubikasikan
mempunyai jumlah karakter yang melebihi batas rekomendasi.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Judul merupakan elemen penting dari SEO.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Untuk itu, Anda harus membuatnya sebuah judul
dengan tepat. Hal ini dikarenakan, judul merupakan dasar dari standar-compliant
HTML. Itulah sebabnya mengapa Google mengarahkan HTML dengan judul tersebut ke
website Anda.<a href="http://hypertracker.com/go/cobramania/INBARTSEO02/" target="_blank"><span style="color: #ff9900;"> Jika pembuatan dan penggunaan
judul sudah tepat, </span></a>maka hal tersebut akan berdampak pada
peningkatan <i>traffic</i> website Anda.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Terpenting, judul dapat menciptakan sebuah
solusi dari pengalaman yang dirasakan oleh calon <i>customer</i> Anda.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;">Note:</span></b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"> Ketika Anda melakukan audit kerangka website Anda, maka
kemungkinan besar Anda akan menemukan kesalahan lain beserta saran tentang
cara untuk memperbaikinya, QuickSport adalah tools yang tepat unntuk Anda.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 22.5pt;">2. Data Research Via End User Value<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Seperti yang kita ketahui, Google bukanlah
perusahaan periklanan. Melainkan, Google adalah sebuah data dari perusahaan
besar. Setiap tools, platform, dan perangkat dari Google telah dirancang untuk
memiliki satu tujuan.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Yakni, untuk mendapatkan data dari pengguna
dan menggunakannya untuk membangun sistem yang lebih baik lagi.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Ingat tujuan Anda dan <a href="http://hypertracker.com/go/cobramania/INBARTSEO03/" target="_blank" title="Perhatikan Traffic Temperature untuk Strategi Menarget Calon Customer"><span style="color: #ff9900;">tetaplah fokus pada target market Anda.</span></a> Tujuan
Anda sekarang ini hanyalah demi melipatgandakan <i>traffic</i> website
Anda di antara website kompetitor lainnya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-6.jpg"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_5" o:spid="_x0000_i1034"
type="#_x0000_t75" alt="Description: SEO 6"
href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-6.jpg"
style='width:452.25pt;height:303pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image005.jpg"
o:title="SEO 6"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 6" border="0" height="404" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image005.jpg" v:shapes="Picture_x0020_5" width="603" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Dengan kata lain, calon<i> customer</i> Anda
yang tertarik dengan produk atau jasa telah memberikan umpan balik.
Selanjutnya, kini giliran Anda yang menentukan apa jenis konten yang cocok
untuk mereka.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Intinya adalah, Anda harus mengetahui terlebih
dahulu data yang relevan dengan minat dari calon <i>customer</i> Anda.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Terdapat beberapa platform media sosial yang
dapat Anda gunakan. Anda hanya harus mengetahui di mana target market Anda
berkumpul, dan topik apa yang selalu mereka bicarakan.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Cara lainnya yang umum untuk mendapatkan data
pengguna adalah, melalui penelitian kata kunci.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Untuk membuat sebuah konten, sebelumnya sangat
penting sekali untuk melakukan survei <i>keyword.</i> Mungkin Anda
telah mengenal sebuah tools yang dapat membantu Anda dalam melakukan survei <i>keyword,</i> ya
itu adalah Google Adwords.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Namun, kali ini DigitalMarketer akan
menggunakan tools lainnya yang belum banyak diketahui. Gunakan <a href="http://ubersuggest.org/" target="_blank"><span style="color: #ff9900;">Ubersuggest</span></a> untuk
menghasilkan kata kunci yang cukup panjang berdasarkan yang banyak dicari oleh
orang melalui Google.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;">Langkah #1:</span></b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"> Kunjungi Ubersuggest.org. Selanjutnya, masukan keyword dan
negara tujuan survei Anda pada kotak menu yang telah disediakan. Selanjutnya,
klik ‘suggest’.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;">Langkah #2:</span></b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"> Pilih keyword yang Anda inginkan. Rekomendasi keyword yang
muncul didasarkan pada pencarian Google yang banyak dicari. Anda mungkin tidak
menemukan frase keyword ini ketika Anda menggunakan Google Adwords
Keyword Planner.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-5.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_6" o:spid="_x0000_i1033"
type="#_x0000_t75" alt="Description: SEO 5"
href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-5.png"
style='width:278.25pt;height:393.75pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image006.png"
o:title="SEO 5"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 5" border="0" height="525" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image006.png" v:shapes="Picture_x0020_6" width="371" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 22.5pt;">3. Buat Sekaligus Optimalkan Landing Page<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Sebuah landing page yang dirancang dengan baik
akan mampu<a href="http://hypertracker.com/go/cobramania/INBARTSEO04/" target="_blank"><span style="color: #ff9900;"> meningkatkan lead dan
konversi penjualan Anda. </span></a>Jika Anda membuat landing page untuk
kebutuhan bisnis Anda, itu artinya kesempatan untuk mendapatkan <i>traffic</i> yang
besar juga akan terbuka lebar.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Sayangnya, tidak banyak pelaku bisnis yang
sepenuhnya memahami akan pentingnya landing page.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-7.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_7" o:spid="_x0000_i1032"
type="#_x0000_t75" alt="Description: SEO 7"
href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-7.png"
style='width:297pt;height:411.75pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png"
o:title="SEO 7"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 7" border="0" height="549" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image007.png" v:shapes="Picture_x0020_7" width="396" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Berdasarkan data menurut MarketingSherpa, 44%
klik akan mengarah ke home page, bukannya landing page. Tentu, home page adalah
sesuatu hal yang penting. Namun, landing page juga tak kalah penting. Karena,
melalui landing page Anda akan memulai sebuah hubungan yang lebih
dekat dengan calon <i><u>customer.</u></i><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Untuk itu, sangat penting sekali membuat
landing page dengan desain yang berkualitas dan topik populer.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Jika Anda telah mempunyai landing page, maka
coba perhatikan apakah landing page Anda telah mempunyai SEO yang cukup baik?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Mari kita cari tahu…<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Kunjungi <a href="http://hypertracker.com/go/cobramania/OUTBARTSEO02/" target="_blank"><span style="color: #ff9900;">Ahrefs.com</span></a> dan ketikkan URL dari landing
Page Anda seperti pada gambar di bawah. Selanjutnya, klik ‘search links.’<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-8.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_8" o:spid="_x0000_i1031"
type="#_x0000_t75" alt="Description: SEO 8"
href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-8.png"
style='width:480pt;height:163.5pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image008.png"
o:title="SEO 8"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 8" border="0" height="218" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image008.png" v:shapes="Picture_x0020_8" width="640" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Seperti yang Anda lihat melalui gambar di
atas. Landing page ini memiliki 7699 inbound link terpercaya. Bahkan, telah
mendapatkan lebih dari 1000 tweets dan 466 <a href="http://hypertracker.com/go/cobramania/INBARTSEO05/" target="_blank"><span style="color: #ff9900;">like untuk Facebook. </span></a>Bahkan, Anda masih
dapat menggali lebih jauh lagi untuk melihat efektivitas landing page Anda
melalui Ahrefs.com<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Terlepas bagaimana hasil <i>track</i> yang
telah Anda lihat melalu Ahrefs.com, dalam penelitian terbaru mengatakan bahwa
48% dari pelaku bisnis telah membangun landing page untuk setiap kampanye
pemasaran mereka.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Tujuannya, yakni untuk meningkatkan<i> traffic</i> website
dan mendapatkan konversi tinggi.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Namun, unttuk mendapatkannya tidak segampang
membalikkan telapak tangan. Anda harus memperhatikan desain dan<i> copywriting</i> dari
landing page Anda.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Ingat, landing page yang sukses dimulai
kerangkanya dari judul, deskripsi, poin-poin, dan seterusnya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-9.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_9" o:spid="_x0000_i1030"
type="#_x0000_t75" alt="Description: SEO 9"
href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-9.png"
style='width:472.5pt;height:396.75pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png"
o:title="SEO 9"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 9" border="0" height="529" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image009.png" v:shapes="Picture_x0020_9" width="630" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Tujuan lainnya pembuatan landing page adalah,
untuk menjalin interaksi yang lebih dekat dengan <i>audiens</i> Anda.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Dengan membuat landing page, Anda juga dapat
memperoleh email list dari <i>customer,</i> sehingga dengan mudah
Anda dapat memberikan penawaran melalui email marketing dan mendongkrak
konversi penjualan >> <a href="http://hypertracker.com/go/cobramania/ADSARTSEOLABS01/" target="_blank"><b><span style="color: #ff9900;">Buat dan Isi Landing Page Pertama Anda Hanya di
Labs</span></b></a><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 15.0pt; mso-outline-level: 2;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 22.5pt;">4. Memanfaatkan Platform Sosial<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Tentu, bagi Anda yang baru saja membuat
website atau sebuah blog, maka cukup sulit untuk memperoleh peringkat yang baik
di mesin pencari Google. Hal ini dikarenakan, <i>authority</i> domain
dan otoritas halaman yang masih sangat rendah.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Namun Anda tak perlu khawatir, karena Anda
masih dapat memanfaatkan platform sosial yang lebih besar.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Ketika DigitalMarketer.id menyinggung platform
sosial yang besar, tentunya situs tersebut akan mengacu ke jutaan pengunjung
dalam setiap harinya. Dan situs tersebut dapat mempengaruhi peringkat karena
mereka begitu menargetkan kata kunci yang digunakan.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Bukan. Kita bukan berbicara tentang Facebook,
Twitter, atau Linkedln.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Karena, ketiga media sosial tersebut tidak
mempengaruhi SEO, sehingga tak berhubungan pula dengan peringkat pada <i>search
engine</i> Google secara langsung. Melainkan, hal itu akan <a href="http://hypertracker.com/go/cobramania/INBARTSEO06/" target="_blank" title="10 Hukum Penting untuk Menjalankan Aktivitas Social Media Marketing"><span style="color: #ff9900;">meningkatkan interaksi terhadap calon <i>customer.</i></span></a><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Melainkan, kita sedang mengacu pada situs
Docstoc, Slideshare, Blogger, Quora, dan lainnya.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Situs-situs ini mampu memberikan kesempatan
bagi Anda untuk meningkatkan peringkat pencarian, dan membangun jaringan hanya
dalam waktu singkat.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape
id="Picture_x0020_10" o:spid="_x0000_i1029" type="#_x0000_t75" alt="Description: SEO 10"
style='width:444.75pt;height:252.75pt;visibility:visible;mso-wrap-style:square'>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image010.png"
o:title="SEO 10"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 10" border="0" height="337" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image010.png" v:shapes="Picture_x0020_10" width="593" /><!--[endif]--></span><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Lalu yang perlu dipertanyakan adalah, apakah
dengan memanfaatkan platform sosial tersebut mampu meningkatkan <i>traffic</i> pencarian
Anda pada peringkat <i>search engine</i> sekelas Google?<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Ya, hal tersebut mungkin saja terjadi. Seklama
Anda memperhatikan kata kunci yang Anda gunakan.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Misalnya saja, Anna Hofman mendapatkan 243.000
views dalam waktu 30 hari dengan mempublikasikan kontennya melalui Slideshare.
Bahkan, presentasinya berada di antara 1% paling banyak dilihat pada tahun 2013
lalu.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-11.jpg"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_11" o:spid="_x0000_i1028"
type="#_x0000_t75" alt="Description: SEO 11"
href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-11.jpg"
style='width:324pt;height:253.5pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image011.jpg"
o:title="SEO 11"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 11" border="0" height="338" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image011.jpg" v:shapes="Picture_x0020_11" width="432" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Jika Anda juga ingin memanfaatkan Slideshare
sebagai booster untuk meningkatkan <i>traffic</i> Anda, maka berikut
ini adalah langkah dasar yang harus Anda ambil:<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;">Langkah #1: Cari Topik Populer</span></b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Jika Anda<a href="http://hypertracker.com/go/cobramania/INBARTSEO07/" target="_blank"><span style="color: #ff9900;"> membuat konten </span></a>presentasi tanpa
memperhatikan topik yang diangkat, maka hal tersebut tidak menjadi booming.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Untuk itu, cari dan gunakan topik diskusi yang
sedang tren di banyak blog. Sama halnya seperti Anda mencari ide ketika hendak
melakukan posting blog, maka Anda harus mengidentifikasi apa yang sedang orang
bicarakan.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Mengatasi hal tersebut, coba kunjungi
Growthhackers.com, yang merupakan komuitas online yang tepat unuk Anda gunakan
dalam mencari sebuah topik yang populer.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Pilih satu topik yang menarik minat Anda yang
masih berhubungan dengan bisnis Anda.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-12.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_12" o:spid="_x0000_i1027"
type="#_x0000_t75" alt="Description: SEO 12"
href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-12.png"
style='width:420.75pt;height:265.5pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image012.png"
o:title="SEO 12"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 12" border="0" height="354" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image012.png" v:shapes="Picture_x0020_12" width="561" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;">Langkah #2: Buatlah Secara Garis Besar</span></b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Ketika Anda membuat sebuah konten presentasi
dari sebuah artikel atau lainnya, maka ambil poin kunci dan buatlah secara
garis besar. Anda harus pintar bagaimana mengemas sebuah konten yang panjang
menjadi ringkas dan menarik.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Dengan begitu, pembaca yang sedang menyimak
presentasi Anda melalui Slideshare tidak akan bosan karena bayaknya penjelasan
yang harus dibaca.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Usahakan untuk membahas satu buah poin secara
garis besar dalam satu slide.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;">Langkah #3: Cari Gambar Pendukung</span></b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Untuk membuat presentasi Anda dibaca banyak
orang melalui Slideshare, maka Anda harus menambahkan presentasi Anda dengan
sebuah gambar yang tepat.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Hal ini dimaksudkan untuk memikat dan
mempertahankan perhatian pembaca.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Untuk menemukan gambar dengan kualitas yang
baik, Anda dapat mencarinya melalui <a href="http://freestockphoto.com/" target="_blank"><span style="color: #ff9900;">FreeStockPhoto.com</span></a><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-131.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_13" o:spid="_x0000_i1026"
type="#_x0000_t75" alt="Description: SEO 13"
href="https://i1.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-131.png"
style='width:409.5pt;height:287.25pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image013.png"
o:title="SEO 13"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 13" border="0" height="383" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image013.png" v:shapes="Picture_x0020_13" width="546" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;">Langkah #4: Belajar Langsung dari Ahlinya</span></b><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><br />
Tidak ada cara terbaik untuk meningkatkan traffic dan peringkat pada Google
selain dengan belajar pada ahlinya.<br />
Untuk itu, pelajari presentasi yang ditampilkan pada home page Slideshare.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-15.png"><span style="color: #ff9900; font-family: "arial" , sans-serif; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_14" o:spid="_x0000_i1025"
type="#_x0000_t75" alt="Description: SEO 15"
href="https://i2.wp.com/digitalmarketer.id/wp-content/uploads/2015/09/SEO-15.png"
style='width:327pt;height:204pt;visibility:visible;mso-wrap-style:square'
o:button="t">
<v:fill o:detectmouseclick="t"/>
<v:imagedata src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image014.png"
o:title="SEO 15"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: SEO 15" border="0" height="272" src="file:///C:\Users\PC\AppData\Local\Temp\msohtmlclip1\01\clip_image014.png" v:shapes="Picture_x0020_14" width="436" /><!--[endif]--></span></a><span style="color: #404040; font-family: "arial" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Pertimbangkan, bagaimana mereka mengemas
presentasi yang telah dibuat dan menggunakan gambar yang tepat untuk
menjelaskan materi melalui visual. Bahkan, Anda juga dapat menggabungkan
statistik dan data yang mampu mendukung fakta yang sebelumnya telah dijelaskan.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Belajar dari presentasi dengan pengunjung
terbanyak dari Slideshare adalah cara terbaik.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .2in;">
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: 13.5pt;">Bagaimana, menarik bukan? Anda dapat
menerapkan teknik SEO ini untuk mendongkrak dan melipatgandakan traffic
website Anda. Lebih jauh, jika terdapat pertanyaan terkait dengan ulasan
ini, Anda dapat mengisinya pada kolom komentar di bawah.<o:p></o:p></span></div>
<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;">(<b>Note:</b> Dengan
mengoptimalkan SEO, maka Anda akan dengan mudah mendapatkan peringkat teratas
di mesin pencarian Google. Sehingga, akan mampu mendongkrak profit bisnis Anda
>> <a href="http://hypertracker.com/go/cobramania/ADSARTSEOLABS02/" target="_blank"><b><span style="color: #ff9900;">Tingkatkan Profit Bisnis Anda
dengan Strategi Digital Marketing dari Ahlinya</span></b><span style="color: #ff9900;">)</span></a></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-75261900832100506782017-01-26T15:47:00.001+07:002019-12-23T11:53:06.076+07:00Menggunakan Instagram Untuk Menjual Produk Menjadi Lebih Mudah<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxppmY98P1j2BXtH6eNiTIQ7MyCWKVMR7A_DnmnKOXD2nLjtguTRUcFK1Qb6oWt2wMVj-NiKsIHrL3UEB0YPKTXHrnQvR6-G2PQBvMvjBONUSC_C6gLAhyphenhyphenQg1TvAFOYxrmun6_Cg/s1600/Instagram-for-Business.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxppmY98P1j2BXtH6eNiTIQ7MyCWKVMR7A_DnmnKOXD2nLjtguTRUcFK1Qb6oWt2wMVj-NiKsIHrL3UEB0YPKTXHrnQvR6-G2PQBvMvjBONUSC_C6gLAhyphenhyphenQg1TvAFOYxrmun6_Cg/s200/Instagram-for-Business.png" width="200" /></a></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; text-align: left;">
<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif; font-size: 11.5pt; text-align: left;">Tips & Trik By Dina Amalia - </span><a href="http://blog.jejualan.com/" style="font-family: arial, helvetica, sans-serif; font-size: 11.5pt; text-align: left;" target="_blank">Blog Jejualan.com</a><span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif; font-size: 11.5pt; text-align: left;">. Instagram kini telah
meluncurkan game-changer untuk bisnis yaitu Anda sekarang dapat menjual produk
langsung dari app. Aplikasi photo-sharing di Instagram menghadirkan tombol baru
“Tap To View” pada 1 November 2016 kemarin. Tombol baru ini memberikan kesempatan
kepada konsumen untuk mempelajari lebih lanjut tentang item dalam gambar
seperti harga, spesifikasi, dll, serta pilihan untuk pergi langsung ke website
resminya dan membeli barang disana. Hal ini tentu memudahkan para pebisnis
untuk mempromosikan produknya dengan lebih baik. </span><br />
<a name='more'></a><br />
<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif; text-align: left;">Diambil dari : https://blog.jejualan.com/menggunakan-instagram-untuk-menjual-produk-menjadi-lebih-mudah/ </span><span style="color: #333333; font-family: "helvetica" , sans-serif; font-size: 11.5pt; text-align: left;">Instagram juga berharap agar
para pebisnis tidak hanya melakukan tindakan menjual produk semata, namun bisa
juga memberikan informasi yang berguna untuk orang lain seputar produk yang
dijualnya. Kebanyakan, pengalaman berbelanja melalui mobile hanya berdasarkan
foto dari produk tanpa memberikan konsumen kesempatan untuk mempertimbangkan
dan mempelajari produk serta mendapatkan informasi lebih lanjut. </span><br />
<div style="text-align: left;">
<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif; font-size: 11.5pt;">Instagram memilih
untuk menambahkan tombol “Tap To View” agar konsumen mampu mempelajari produk
sebelum membeli dan tidak hanya menonjolkan tombol “Buy Now”, karena riset
internal menunjukkan bahwa hanya 21% dari pembelian yang dibuat dalam satu hari
dan artinya tombol “Buy Now” tidak begitu berarti.</span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; text-align: justify;">
<div style="text-align: left;">
<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif; font-size: 11.5pt;">Pilihan “Tap To View”
yang baru ini akan muncul di bagian kiri bawah dari foto di Instagram. Fitur
ini sedang diuji dengan 20 merek ritel yang berbasis di AS, termasuk Kate
Spade, JackThreads, dan Warby Parker. Ketika pengguna menekan ikon tersebut,
tag akan muncul hingga lima item dalam postingan lengkap beserta harganya. Saat
pengguna mencari atau memilih tag yang lebih spesifik, maka Instagram akan
memberikan informasi secara lengkap dan pengguna tidak perlu susah payah untuk
browsing mencari informasi terkait. Selain itu, jika pengguna menyentuh ikon
“Shop Now”, maka Instagram akan membawa penggunanya ke website resmi si penjual
untuk melakukan transaksi.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; text-align: justify;">
<div style="text-align: left;">
<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif; font-size: 11.5pt;">Dave Gilboa,
co-Founder dan co-CEO dari Warby Parker menjelaskan kepentingan perusahaannya
dengan fitur baru tersebut. ‘Sekarang ada cara yang lebih sederhana dan bersih
bagi kita untuk berbagi rincian tentang produk unggulan dalam postingan kita.
Pelanggan sering meminta kami memberikan pengalaman berbelanja yang besar dari
kedua sisi’. Fitur ini diharapkan mampu mewujudkan hal tersebut sehingga
memberi kemudahan tidak hanya bagi penjual namun juga bagi pembeli.<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt; text-align: justify;">
<div style="text-align: left;">
<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif; font-size: 11.5pt;">Warby Parker, mitra
ritel Instagram ini juga menguraikan tentang pengalaman pelanggan yang
meningkat dan memungkinkan konsumen untuk berbelanja di perusahaannya. Sebelum
munculnya tombol “Tap To View”, Instagram telah meluncurkan beberapa update
yang terkait dengan bisnis. Pada Juni 2016, Instagram meluncurkan tombol
Call-To-Action dengan teks yang muncul di sisi kiri untuk meningkatkan tindakan
dari pembeli. Kemudian pada Oktober 2016, mereka menambahkan fitur baru dalam
tombol Call-To-Action yaitu:<o:p></o:p></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 15.0pt; margin-left: 18.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;">
<div style="text-align: left;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #333333; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 11.5pt;">Tombol akan disorot
jika pengguna bertahan pada iklan selama 4 detik atau melihat profile name<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 15.0pt; margin-left: 18.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;">
<div style="text-align: left;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #333333; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 11.5pt;">Tombol Call-To-Action
juga dihadirkan dalam kolom komentar<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="background: white; line-height: 15.0pt; margin-left: 18.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify; text-indent: -18.0pt;">
<div style="text-align: left;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #333333; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 11.5pt;">Dalam iklan video,
pengguna yang mengaktifkannya akan dibawa ke URL tujuan saat video terus
berjalan di bagian atas layar.<o:p></o:p></span></span></div>
</div>
<span style="color: #333333; font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;">Sekarang bahkan sudah tak
terhitung profil-profil bisnis yang baru di Instagram selama musim panas ini.
Hal ini diakibatkan banyaknya fitur bisnis yang menjanjikan dari Instagram
sehingga menarik perhatian banyak orang untuk mulai berbisnis. Satu hal yang
jelas, Instagram dapat memancarkan bisnis Anda. Dengan begitu banyak update
fitur bisnis yang terfokus, maka semakin memudahkan dan memungkinkan Anda
meraih pelanggan serta menjual produk dengan lebih mudah.</span><br />
<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 11.5pt; line-height: 115%;"><br /></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-36845266755618406892017-01-25T14:47:00.000+07:002019-12-23T11:53:21.267+07:006 Tools Keren Untuk Memantau Percakapan Di Media Sosial<div class="separator" style="clear: both; text-align: center;">
<a href="https://1.bp.blogspot.com/-YTGSEHDlEG8/WImpZIhlfSI/AAAAAAAACWg/agqsjklYbvwp_7gJVKnfJSBcQqMxvL1rQCLcB/s1600/Explic8_social_media_monitoring_product_001.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="93" src="https://1.bp.blogspot.com/-YTGSEHDlEG8/WImpZIhlfSI/AAAAAAAACWg/agqsjklYbvwp_7gJVKnfJSBcQqMxvL1rQCLcB/s200/Explic8_social_media_monitoring_product_001.png" width="200" /></a></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: 7.5pt;">
<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 11.5pt;">Tips & Trik By
Rian – <a href="https://draft.blogger.com/blog.jejualan.com">Blog Jejualan.com</a>. Memantau media sosial
adalah hal yang umum dilakukan untuk mencari tahu apa saja yang dilakukan
konsumen di situs media sosial. </span><span style="color: #333333; font-family: "helvetica" , sans-serif; font-size: 11.5pt;">Apa kamu telah
memonitor apa saja aktivitas konsumen di media sosial dan secara proaktif juga
ikut terlibat didalamnya? Jika belum, cobalah untuk selalu mulai memperhatikan
apa saja yang dikatakan orang, karena itu bisa sangat mempengaruhi reputasi
merek. </span><span style="background-color: transparent; color: #333333; font-family: "helvetica" , sans-serif; font-size: 11.5pt;">Nah untuk membahas lebih
lanjut, silahkan klik masuk di </span><a href="https://blog.jejualan.com/6-tools-keren-untuk-memantau-percakapan-di-media-sosial/" style="background-color: transparent; font-family: Helvetica, sans-serif; font-size: 11.5pt;">https://blog.jejualan.com/6-tools-keren-untuk-memantau-percakapan-di-media-sosial/</a></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-90899188045071108662016-03-03T07:23:00.000+07:002017-03-04T15:17:08.412+07:00Cara Mengindeksasi Jurnal di Google Scholar, DOAJ, Scopus & Thomson Reuters, DOI<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-FGGgDXktsB4/Vt4ddMTKTlI/AAAAAAAACHg/wu3vA1HBhmY/s1600/google-scholar.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="140" src="https://4.bp.blogspot.com/-FGGgDXktsB4/Vt4ddMTKTlI/AAAAAAAACHg/wu3vA1HBhmY/s320/google-scholar.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">Untuk para
akademisi, menghasilkan karya ilmiah yang berujung dipublikasikan di sebuah
jurnal yang diakui menjadi sebuah keharusan. Sayangnya banyak jurnal lokal kita
masih belum terakreditasi baik nasional maupun internasional. Ditambah lagi
banyak jurnal “abal-abal” di luar sana yang berkategori internasional yang hadir
menawarkan jasanya untuk mempublikasikan </span><span style="line-height: 115%;">karya ilmiah para akademisi</span></span><br />
<a name='more'></a><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">
<span style="font-family: inherit;"><span style="line-height: 115%;">Mengapa jurnal harus terindeks di Scopus atu
Thomson, apakah kita bisa mengindeks secara mandiri dengan akreditasi dan
penilaian versi kita sendiri Indonesia? Saat ini jurnal di Indonesia juga di
beberapa negara lain jika ingin terindeks atau dinilai oleh Internasional, </span><span style="line-height: 115%;"> </span><span style="line-height: 115%;">lembaga atau organisasi yang menaungi dan utama
melakukannya adalah Scopus. Sehingga untuk sementara ini kita hanya bisa
mengikuti aturan Scopus. </span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">yang pada
akhirnya dapat berakibat fatal bagi nasib karya ilmiah akademisi alias tidak
diakui. Namun pada prinsipnya untuk saat ini akademisi perlu mempublikasikan
karya ilmiahnya secara online agar dapat dibaca dan disitasi oleh akademisi
lain yang berujung pada meningkatnya nilai kinerja karya ilmiah kita (yg
dikenal dengan istilah h-index). Untuk itu perlu bagi pengelola jurnal atau
akademisi untuk bisa mempublikasikan karya ilmiahnya pada jurnal yang terindeks
seperti Scopus, Ebscom Google Scholar, dll.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;">Berikut akan
dibahas cara-cara teknis bagaimana cara yang mudah mengindeks Jurnal. Indeksasi
Jurnal yang ada misalnya: Google
Scholar, DOAJ, Portal Garuda DIKTI, EBSCO, CrossRef/DOI, Scopus, Thomson
Reuters. <o:p></o:p></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;">1. Google Scholar <o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">a.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Login ke email Gmail, buat akun baru
"namajurnalanda@gmail.com" <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">b.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Buka Google Scholar di
htt[://scholar.google.com <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">c.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Klik di My Citations <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">d.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Buat dulu Profilnya serta lakukan
verifikasi <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">e.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Isikan Metadata untuk Profil Per
parper Apakah metadata itu? Metadata berisi: judul, Abstrak, nama penulis, dan
keywords" <o:p></o:p></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;">2. DOAJ <o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">a.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Buka portal DOAJ <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">b.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Jurnal harus sudah Open Access <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">c.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Portal kita buat dalam bahawa inggris
walaupun artikel-artikel jurnal kita berbahasa indonesia <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l2 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">d.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Title dan lainnya harus berbahasa
inggris. <o:p></o:p></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;">3. SCOPUS dan Thomson Reuters buka <a href="http://www.scopus.com/">www.scopus.com</a> <o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">a.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Adanya peer- reviewed <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">b.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Keberkalaan jurnal yang kontinyu dan
tidak terputus <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">c.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Referen in Roman Script and English
Language. Khususnya pada Abstract dan Title (walaupun isi jurnal berbahasa lain
seperti Arab ataupun Indonesia) <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">d.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Hindari Publication Ethics artinya
plagiarisme <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">e.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><span style="line-height: 115%;">Pastikan multikultural pada tiap
editor, reviewer, writer kalo bisa dari 5 benua (Amerika, Australiam, Asia,
Eropa, dan Afrika) <o:p></o:p></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%;">4. DOI <o:p></o:p></span></b></div>
<div class="MsoListParagraph" style="mso-list: l3 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">a.<span style="font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--></span><span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Buka pada </span><a href="http://dx.doi.org/10.9767/bcrec.8.1.4394.14-33"><span style="font-family: "arial" , "helvetica" , sans-serif;">http://dx.doi.org/10.9767/bcrec.8.1.4394.14-</span><span style="font-family: inherit;"><span style="font-family: inherit;">3</span><span style="font-family: "arial" , "helvetica" , sans-serif;">3</span></span></a>
<span style="font-family: inherit;"><o:p></o:p></span></span></span></div>
<span style="font-family: inherit;"><span style="line-height: 115%;"><br /></span></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-30588669589291578432015-05-15T09:51:00.000+07:002017-01-26T15:52:18.154+07:00Mendeley To Research And Writing Scientific Papers<div class="" style="clear: both; text-align: left;">
<a href="http://1.bp.blogspot.com/-qHpMCHnWPDA/VVv7EXgjkDI/AAAAAAAACB4/r4OdvfanXrc/s1600/mendeley_sumber.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="188" src="https://1.bp.blogspot.com/-qHpMCHnWPDA/VVv7EXgjkDI/AAAAAAAACB4/r4OdvfanXrc/s320/mendeley_sumber.jpg" width="320" /></a><span style="font-family: "arial" , sans-serif; font-size: 12pt; line-height: 115%;">Mendeley is a desktop and web program for managing and
sharing research papers, discovering research data and collaborating online. It
combines Mendeley Desktop, a PDF and reference management application
(available for Windows, OS X and Linux) with Mendeley Web, an online social network
for researchers. Now, Mendeley released iPhone and iPad apps that are free to
install.</span><br />
<a name='more'></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt; line-height: 115%;">Mendeley requires the user to store all basic citation
data on its servers—storing copies of documents is at the user's discretion.
Upon registration, Mendeley provides the user with 2 GB of free web storage
space, which is upgradeable at a cost.</span></div>
<span style="font-family: "arial" , sans-serif; font-size: 12pt; line-height: 115%;">Strongly supports to research and the scientific writings
of academics. For using Mendeley here is the basic tutorial. For getting started with Mendeley <b><span style="color: red;"><a href="https://www.youtube.com/watch?v=Gv6_HuCYExM" target="_blank">klik this tutorial</a></span></b>.</span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-65158276833016387832015-03-31T12:46:00.002+07:002017-01-26T15:52:28.223+07:00Aplikasi PDF Split & Merger (Untuk Menyiapkan Proposal Penelitian)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPDWA2a-TAaXZw2y1ax8NapyU-ahcufI6icWWHmeSkRXPUtw2Pk3vUuPHIye-mYPOfV0XUJLVHf3ivyCE5zEjaTe4xrl0c0QTqy_a8GG04rea3C7VlU8Od94jUEpe6lZc7v20MJg/s1600/7pdf+split+n+merger.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPDWA2a-TAaXZw2y1ax8NapyU-ahcufI6icWWHmeSkRXPUtw2Pk3vUuPHIye-mYPOfV0XUJLVHf3ivyCE5zEjaTe4xrl0c0QTqy_a8GG04rea3C7VlU8Od94jUEpe6lZc7v20MJg/s320/7pdf+split+n+merger.png" width="320" /></a></div>
Untuk menyiapkan proposal penelitian yang diharapkan berformat PDF (permintaan <a href="http://simlitabmas.dikti.go.id/" target="_blank">simlitabmas</a>), para dosen diminta untuk mengirimkan proposal lengkapnya dalam format PDF. Trus bagaimana kalo dokumen yang hendak dikirim tidak semuanya berformat PDF? Dan bagaimana cara menyiapkan dokumen kita agar siap dalam format PDF? Silahkan pindahkan semua dokumen format word, excel atau powerpoin atau image kedalam bentuk PDF terlebih dahulu. Lalu nanti digabung dengan memanfaatkan software berikut ini dan silahkan didownload. <a href="http://www.mediafire.com/download/kr6b38f992758o3/7-PDFSplitMerge.zip" target="_blank">DOWNLOAD INSTALLER 7-PDF</a>. Selamat mempersiapkan proposal penelitianUnknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-2136010071616824682015-01-19T05:43:00.000+07:002017-03-04T15:18:34.405+07:00Sudahkah Anda Bersyukur Hari Ini ?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQMfTKsXMWty27959X667LIkdNr4Vo5hMsuvjchkGZxPYWBE6ThvhCOIa3a5HTJFJNYklm4n1bE6YdDrdhwLtk3ebAeZF7puEDitFJcC92HCHMjIXA7yBA8NL1N4DLgfcGo_Pu5A/s1600/22080-semakin-banyak-kita-bersyukur-semakin-banyak-kebahagiaan-yang.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQMfTKsXMWty27959X667LIkdNr4Vo5hMsuvjchkGZxPYWBE6ThvhCOIa3a5HTJFJNYklm4n1bE6YdDrdhwLtk3ebAeZF7puEDitFJcC92HCHMjIXA7yBA8NL1N4DLgfcGo_Pu5A/s320/22080-semakin-banyak-kita-bersyukur-semakin-banyak-kebahagiaan-yang.png" width="320" /></a></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: "arial" , sans-serif;">Jika
KEKAYAAN bisa membuat orang BAHAGIA,</span><span class="apple-converted-space" style="color: #666666; font-family: "arial" , sans-serif;"> </span><span style="color: #666666; font-family: "arial" , sans-serif;">tentunya ADOLT MERCKLE, orang TERKAYA dari JERMAN,</span><span class="apple-converted-space" style="color: #666666; font-family: "arial" , sans-serif;"> </span><span style="color: #666666; font-family: "arial" , sans-serif;">tidak akan menabrakkan badannya ke KERETA API…</span><br />
<div class="MsoNormal">
<span style="color: #666666; font-family: "arial" , sans-serif;">Jika
KETENARAN bisa membuat orang BAHAGIA,</span><span class="apple-converted-space" style="color: #666666; font-family: "arial" , sans-serif;"> </span><span style="color: #666666; font-family: "arial" , sans-serif;">tentunya MICHAEL JACKSON, penyanyi TERKENAL di USA,</span><span class="apple-converted-space" style="color: #666666; font-family: "arial" , sans-serif;"> </span><span style="color: #666666; font-family: "arial" , sans-serif;">tidak akan meminum OBAT TIDUR hingga OVERDOSIS…</span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: arial, sans-serif;">Jika
KEKUASAAN bisa membuat orang BAHAGIA, tentunya G. VARGAS, Presiden BRAZIL, tidak akan menembak JANTUNGNYA…</span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: "arial" , sans-serif;">Jika
KECANTIKAN bisa membuat orang BAHAGIA,</span><span class="apple-converted-space" style="color: #666666; font-family: "arial" , sans-serif;"> </span><span style="color: #666666; font-family: "arial" , sans-serif;">tentunya MARLIN MONROE, artis CANTI</span><span class="textexposedshow" style="color: #666666; font-family: "arial" , sans-serif;">K dari USA,</span><span class="apple-converted-space" style="color: #666666; font-family: "arial" , sans-serif;"> </span><span class="textexposedshow" style="color: #666666; font-family: "arial" , sans-serif;">tidak akan meminum ALKOHOL dan OBAT DEPRESI hingga OVERDOSIS…</span><br />
<a name='more'></a></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: "arial" , "sans-serif";">Jika
KESEHATAN bisa membuat orang BAHAGIA,<span class="apple-converted-space"> </span>tentunya THIERRY COSTA, Dokter Terkenal dari PERANCIS,<span class="apple-converted-space"> </span>tidak akan membunuh dirinya akibat acara di TELEVISI..<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: arial, sans-serif;">Ternyata,
BAHAGIA atau tidaknya hidup seseorang itu, BUKAN ditentukan oleh</span><span class="apple-converted-space" style="color: #666666; font-family: arial, sans-serif;"> </span><span style="color: #666666; font-family: arial, sans-serif;">seberapa KAYANYA, TENARNYA, CANTIKNYA, KUASANYA, SEHATNYA atau SESUKSES apapun
hidupnya.</span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: arial, sans-serif;">Tapi
yang bisa membuat seseorang itu BAHAGIA adalah DIRINYA SENDIRI…</span><span class="apple-converted-space" style="color: #666666; font-family: arial, sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: "arial" , "sans-serif";">
Mampukah ia mau MENSYUKURI semua yang sudah dimilikinya dlm segala hal.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: arial, sans-serif;">“Kalau
KEBAHAGIAAN bisa DIBELI,</span><span class="apple-converted-space" style="color: #666666; font-family: arial, sans-serif;"> </span><span style="color: #666666; font-family: arial, sans-serif;">pasti orang² kaya akan MEMBELI KEBAHAGIAAN itu.</span><span class="apple-converted-space" style="color: #666666; font-family: arial, sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: "arial" , "sans-serif";">
Kita akan SULIT mendapatkan KEBAHAGIAAN karena sudah DI BORONG oleh mereƙα.”<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: arial, sans-serif;">“Kalau
KEBAHAGIAAN itu ada di suatu TEMPAT,</span><span class="apple-converted-space" style="color: #666666; font-family: arial, sans-serif;"> </span><span style="color: #666666; font-family: arial, sans-serif;">pasti belahan lain di bumi ini akan KOSONG karena semua orang akan kesana
berkumpul dimana KEBAHAGIAAN itu berada.</span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: "arial" , "sans-serif";">”</span><span style="color: #666666; font-family: "arial" , sans-serif;">Untungnya
KEBAHAGIAAN itu berada DI DALAM HATI setiap manusia. </span><span style="color: #666666; font-family: "arial" , sans-serif;">Jadi kita tidak perlu MEMBELI atau pergi MENCARI KEBAHAGIAAN itu.</span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: arial, sans-serif;">Yang
kita perlukan adalah HATI yang BERSIH dan IKLAS serta PIKIRAN yang JERNIH,</span><span class="apple-converted-space" style="color: #666666; font-family: arial, sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: "arial" , "sans-serif";">
maka kita bisa menciptakan rasa BAHAGIA itu kapanpun, dimanapun dan dengan
kondisi apapun.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: arial, sans-serif;">KEBAHAGiAAN
itu hanya dimiliki oleh “Orang² yang dapat</span><span class="apple-converted-space" style="color: #666666; font-family: arial, sans-serif;"> </span><strong style="color: #666666; font-family: arial, sans-serif;">BERSYUKUR</strong><span style="color: #666666; font-family: arial, sans-serif;">“.“JIKA KAMU TIDAK MEMILIKI APA YANG KAMU SUKAI, MAKA SUKAI LAH APA YG KAMU
MILIKI SAAT INI”…….</span></div>
<div class="MsoNormal">
<span style="color: #666666; font-family: arial, sans-serif;">BER”SYUKUR”
adalah suatu kemampuan yg bisa DIPELAJARI oleh siapapun..</span></div>
<span style="color: #666666; font-family: "arial" , sans-serif;"><br /></span>
<span style="color: #666666; font-family: "arial" , sans-serif;">(Diambil
dari www.awiwicaksono.com)</span><span style="color: #666666; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">)<o:p></o:p></span></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-6792477032224534762014-11-20T23:16:00.000+07:002017-01-26T15:53:41.418+07:009 Ways Social Media Marketing Will Change<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-rldXFUbZH5s/VH83XHRsvJI/AAAAAAAABtI/OYv6DYshaTU/s1600/Marketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="177" src="https://3.bp.blogspot.com/-rldXFUbZH5s/VH83XHRsvJI/AAAAAAAABtI/OYv6DYshaTU/s320/Marketing.jpg" width="320" /></a></div>
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<span class="byline">By Scott Gerber</span>Jan 27, 2014<o:p></o:p></div>
From the decline of <a href="http://mashable.com/2014/01/16/teens-leaving-facebook/">Facebook use
among teens</a> to <a href="http://mashable.com/2013/11/07/twitter-ipo-debut/">Twitter's
IPO</a>, if there is one thing we know for sure about social media, it's that
few trends hold on for long — so marketers need to stay on their toes.<o:p></o:p><br />
With that in mind, we asked nine successful entrepreneurs how they are
planning on altering their social media marketing strategies in the next six
months, based on their predictions for the new year. Here's what they had to
say.<br />
<a name='more'></a><o:p></o:p><br />
<h3>
1. Graphic software will rise.<o:p></o:p></h3>
Posts on Facebook with photos get 53% more likes, 104% more comments and 84%
more click-throughs than text-based posts, according to Kissmetrics. With the
rise of Pinterest and Tumblr, it's going to become increasingly important to
produce content in visual form, whether it is infographics, images with text
overlay or pretty quote graphics. We'll be using more graphic software to turn
our written content into visual content to make it more shareable on social
media. <a href="https://twitter.com/LauraPepWu/" target="_blank">Laura Pepper Wu</a>, <a href="http://www.30daybooks.com/" target="_blank">30 Day Books</a><o:p></o:p><br />
<h3>
2. Social won't be use for sales.<o:p></o:p></h3>
People love to buy, but they hate to be sold. Companies currently
celebrating the most success in social media focus on engagement, nurturing
relationships and sharing value through their social outreach. Customers and
prospects will seek out companies offering value, entertainment, discounts,
help and engagement. <a href="http://twitter.com/charlesgaudet" target="_blank">Charles
Gaudet</a>, <a href="http://www.predictableprofits.com/" target="_blank">Predictable
Profits</a><o:p></o:p><br />
<h3>
3. Automation will explode.<o:p></o:p></h3>
A lot currently rides on the shoulders of social media marketers. They have
to be on top of brand voice, any current company promotions or marketing
campaigns, the tools they measure social media with, the various communities on
the platforms, etc. It's a lot, and it's more varied than most people are
capable of doing well. In 2014, we'll see a lot of automation of the tactics
(think timing, platform, structure, etc.), so social media marketers can focus
on the content and the genuine social interaction. Autonomics is being adopted
now and will only explode as more technologies come online in 2014. <a href="https://twitter.com/bpw" target="_blank">Brennan White</a>, <a href="http://www.watchtoweranalytics.com/" target="_blank">Watchtower</a><o:p></o:p><br />
<h3>
4. LinkedIn will become the most important publisher.<o:p></o:p></h3>
Imagine a publication with more than 100 million captive readers and
writers, such as Bill Gates and Richard Branson, all natively hooked into and
targeted to a social network. LinkedIn will become a premium destination for
industry news, and you need to take part in that ecosystem early and often.
Publish original content, network among peers in groups and raise your profile
now. <a href="http://twitter.com/trevorsumner" target="_blank">Trevor Sumner</a>,
<a href="http://localvox.com/" target="_blank">LocalVox</a><o:p></o:p><br />
<h3>
5. Content will be bigger and better.<o:p></o:p></h3>
Simple messages and simple questions aren't enough anymore. To achieve a
deeper connection with your customers, a company needs to engage on a deeper
and more intelligent level. Short videos, infographics, quality imagery and
polls are all ways to engage deeper. Companies need to look at the content they
put out and ask themselves, "Is this shareable?" An example of a huge
company that's doing this really well right now is Wal-Mart. Its content is
smart and engaging, and the fan engagement is very high by comparison to its
competitors. Also, companies need to focus on the fans they have and not the
fans they want. If your message is always trying to reach out, you'll bore the
fans that have chosen to connect with you. <a href="https://twitter.com/andrewhowlett" target="_blank">Andrew Howlett</a>, <a href="http://www.mediarain.com/" target="_blank">Rain</a><o:p></o:p><br />
<h3>
6. Social will need to stand out.<o:p></o:p></h3>
Social media has really started to mature. Therefore, it will be a lot
harder to stand out. To win big in social media, you'll have to think outside
the box and find ways to get your content to stand out in all the noise. <a href="http://mashable.com/2014/01/27/social-media-marketing-2014/www.twitter.com/wadefoster" target="_blank">Wade Foster</a>, <a href="http://www.zapier.com/" target="_blank">Zapier</a><o:p></o:p><br />
<h3>
7. Social media campaigns will have to be paid.<o:p></o:p></h3>
I assume that the most effective social media campaigns in 2014 will be
paid. The key is learning how to use Facebook and Twitter's paid tools now so
that you'll have an edge on the competition. For instance, are you using
Facebook's advanced audience tool? It allows you to upload your email database
and send specific response messages directly to your focused audience. Imagine
being able to segment both email marketing and Facebook ads to your target
audience. Facebook already offers these types of advanced tools, and they will
become more mainstream in 2014. Similarly, Twitter is now public and has been
making an aggressive push into paid advertising. If you are a brand and want to
succeed on Twitter in 2014, get ready to pay for it. <a href="https://twitter.com/krisjonescom" target="_blank">Kristopher Jones</a>, <a href="http://referlocal.com/" target="_blank">ReferLocal.com</a><o:p></o:p><br />
<h3>
8. Interactive content will trump static content.<o:p></o:p></h3>
Creating static content is too easy. In 2014, the bar will be raised on the
type of content people choose to engage with. Expect to see content become more
interactive (think software-like). The year 2013 was the year of "Top
10" lists. To get users to engage to the same degree in 2014 and
subsequent years, publishers will need to make it increasingly engaging, and
one effective way to do that is to make your content interactive. <a href="http://twitter.com/chuckcohn" target="_blank">Chuck Cohn</a>, <a href="http://www.varsitytutors.com/" target="_blank">Varsity Tutors</a><o:p></o:p><br />
<h3>
9. Google+ will merge into the social scene.<o:p></o:p></h3>
As Google continues to merge its products, it’s becoming more and more
important in the social media landscape. There are so many benefits to using
Google+. It creates a strong community that allows you to use your brand and
identify consumers who share an interest in your products. It also allows your
brand to become more social with like-minded consumers. They provide
like-minded consumers a platform to connect with one another. This builds a
strong community, which is a great way to get feedback on new and old products
from real-time consumers. Nicolas
Gremion, <a href="http://www.free-ebooks.net/" target="_blank">Free-eBooks.net</a><o:p></o:p><br />
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<a href="http://mashable.com/author/scott-gerber/">Scott
Gerber</a><o:p></o:p></div>
<span style="font-family: "calibri" , "sans-serif"; font-size: 11.0pt; line-height: 115%;">Scott Gerber is a serial entrepreneur, author
(Never Get a 'Real' Job), TV commentator and founder of <a href="http://yec.co/">Young
Entrepreneur Council (YEC)</a>, an invite-only organization comprised of the
world's most promising young entrepreneur...<a href="http://mashable.com/author/scott-gerber/">More</a></span>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-73451932521716304932014-11-19T11:46:00.006+07:002017-03-04T15:18:54.123+07:00Buat Mahasiswa Yang Demo, Coba Disimak Alasan BEM FE UI dan UNPAD Dukung BBM Naik<div class="MsoNoSpacing">
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-InDIPMmPUow/VGwiLv3khxI/AAAAAAAABs4/Fk4bPXKzRog/s1600/wpid-bbm-pasti-naik.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="308" src="https://3.bp.blogspot.com/-InDIPMmPUow/VGwiLv3khxI/AAAAAAAABs4/Fk4bPXKzRog/s320/wpid-bbm-pasti-naik.jpg" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong><span style="background: white;">Jakarta</span></strong><span class="apple-converted-space"><span style="background: white;"> </span><span style="background: white;">- Badan Eksekutif Mahasiswa Fakultas Ekonomi UI dan Badan
Eksekutif Mahasiswa Fakultas Ekonomi dan Bisnis UNPAD mendukung kenaikan BBM.
Mereka menjabarkan sejumlah alasan.</span></span></span></div>
<div class="MsoNoSpacing">
<span style="background: white; font-family: "arial" , "helvetica" , sans-serif;">"Tidak ada
alasan lagi untuk tidak merealokasi Subsidi BBM ke subsidi sektor yang lebih
dibutuhkan. Sangat jelas bukti bahwa Subsidi BBM sangat tidak tepat sasaran.
Keuntungan dari Subsidi BBM hanya dinikmati oleh masyarakat yang berpendapatan
menengah ke atas. Sehingga kebingungan pun muncul ketika ada orang yang
menyuarakan 'Tolak Kenaikan Harga BBM'," demikian siaran pers BEM FEB
UNPAD, Rabu (19/11/2014).</span><br />
<a name='more'></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /><span style="background: white;">Mahasiswa FEB UNPAD
ini tak sembarang bicara. Mereka sudah melakukan kajian melibatkan peneliti
dari Center for Economics and Development Studies (CEDS) Universitas
Padjadjaran yang pada akhirnya jatuh pada kesimpulan bahwa harga BBM harus
segera naik.</span><br /><span style="background: white;">Diuraikan sejumlah
temuan kerugian dengan subsidi BBM yang besar, antara lain kerugian efisiensi
(Welfare Loss) dari Subsidi BBM sebesar Rp 64 triliun, opportunity Cost dari
subsidi BBM, subsidi BBM berdampak terhadap konservasi energi dan perubahan
iklim (Subsidi BBM merusak kredibilitas komitmen Indonesia di mata komunitas
internasional yang di sesuaikan dengan Coppenhagen Accord Commitment).<span class="apple-converted-space"> </span></span><br /><span style="background: white;">"Subsidi BBM
berdampak terhadap ketimpangan pembangunan sejak tahun 2008 hingga 2012
menunjukkan trend peningkatan kesenjangan pendapatan dan index Gini," urai
BEM UNPAD.</span><br /><span style="background: white;">Senada dengan BEM
UNPAD, BEM FE UI juga mendukung kenaikan BBM. BEM FE UI memiliki kajian bahwa
pada kenyataannnya, subsidi ini malah digunakan oleh kiranya lebih dari 70%
masyarakat mampu.<span class="apple-converted-space"> </span></span><br /><span style="background: white;">"Merekalah
masyarakat yang secara tingkat pendapatan ekonomi sanggup untuk membeli barang
pada harga pasar. Seiring waktu, konsumsi akan BBM premium kian meningkat. Hal
ini tercermin dalam anggaran negara untuk subsidi BBM yang lebih dari 200
triliun. Sementara pembangunan produktif Indonesia yang lain membutuhkan modal
yang tidak sedikit," demikian keterangan BEM FE UI.</span><br /><span style="background: white;">Dalam
keterangannya, BEM FE UI menyoroti sejumlah alasan bahwa Subsidi BBM yang
semakin membengkak telah membebani APBN dan mengurangi fiscal space, padahal,
alokasi subsidi BBM sangat timpang dibandingkan alokasi untuk aspek lain,
seperti pendidikan, kesehatan, dan bantuan sosial.</span><br /><span style="background: white;">"Subsidi BBM
merupakan salah satu faktor utama penyebab defisit ganda yang dialami oleh
Indonesia, di mana dengan mengurangi subsidi BBM, APBN dan neraca pembayaran
dapat diselamatkan. Subsidi BBM merupakan kebijakan yang mistargetted, di mana
masyarakat berpendapatan menengah ke atas mendapat porsi paling besar dari
subsidi. Subsidi BBM justru merupakan salah satu faktor penyebab semakin
besarnya tingkat ketimpangan pendapatan di Indonesia," urai BEM FE UI
menguraikan sejumlah alasan. </span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><o:p></o:p>Nala Edwin – detikNews</span></b></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-83657359221287781412014-10-24T22:52:00.000+07:002017-03-04T15:19:09.288+07:005 Things You Can’t Blog Successfully Without<div class="entry-content clearfix" style="background-color: white; box-sizing: border-box; color: #333333; line-height: 27.2000007629395px;">
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<span style="clear: left; float: left; font-family: inherit; margin-bottom: 1em; margin-right: 1em;"><img alt="Top SEO tools" class="aligncenter wp-image-13555 size-medium colorbox-14583" src="http://writtent.com/blog/wp-content/uploads/2014/05/Top-SEO-tools-300x300.jpg" height="320" style="border-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="320" /></span><br />
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<span style="font-family: "arial" , "sans-serif";">Blog
successfully and you can smile all the way to the bank. Your website traffic
will grow, your company will flourish, and your reputation could swell to the
point where business finds you. Bloggers like Michael Arrington rake in up to
$800,000 per month! <o:p></o:p></span></div>
<br />
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<span style="font-family: "arial" , "sans-serif";">But
it’s not quite that simple. In order to achieve success, there are things every
blogger must have – things you can’t blog without. In this post, I highlight
five of the most important. If you’re just starting out with blogging,
hopefully you will find this useful.<o:p></o:p></span></div>
</div>
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<a name='more'></a><span style="font-family: "arial" , "sans-serif";"><o:p></o:p></span></div>
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<span style="font-family: inherit; line-height: 115%;"><br /></span>
<span style="font-family: inherit; line-height: 115%;">1. A Plan</span></div>
<div class="MsoNormal">
<span style="font-family: inherit; line-height: 115%;">In the words of Benjamin Franklin, “<i>If you fail to
plan, you are planning to fail!</i>” This applies to bloggers, too – especially
if you are doing it for business. Having a clear and documented blogging
strategy is essential. It sets the destination, keeps you focused, and enables
you to measure performance. What is the purpose of your blog? What are
your business objectives? Who are you targeting and why? How will you reach
this audience, and which tools and resources will you employ? Important
questions to ask. To blog successfully, you will also need to <a href="http://coschedule.com/blog/blog-editorial-calendar-template/" target="_blank"><span style="color: #2980b9;">plan your topics</span></a>,
determine posting frequency, etc.<o:p></o:p></span></div>
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<span style="font-family: inherit; line-height: 115%;">2. The Right CMS/Theme/Plugins<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit; line-height: 115%;">Whether you’re a small business or niche blogger, you
need a website that is flexible and efficient, not one that requires paying an
agency every time an update is needed. Open source <a href="https://www.udemy.com/blog/best-cms/" target="_blank"><span style="color: #2980b9;">content management systems</span></a> like
WordPress, Joomla, and Drupal are good options. Offering a variety of
themes, plugins, extensions, etc., you can use either platform to create
custom, visually stunning websites that are responsive and functional. Updating
is quick and easy regardless of which CMS you choose (it’s like working on MS
Word), and you get total control of your blog.<o:p></o:p></span></div>
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<span style="font-family: inherit; line-height: 115%;">3. High-Quality Content<o:p></o:p></span></div>
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<span style="font-family: inherit;"><a href="http://writtent.com/blog/wp-content/uploads/2014/09/matches.jpg"><span style="color: #2980b9; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%; text-decoration: none;"><!--[if gte vml 1]><v:shapetype
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<span style="font-family: inherit; line-height: 115%;">You can’t blog successfully without <a href="http://writtent.com/blog/11-reasons-focus-quality-content/" target="_blank"><span style="color: #2980b9;">quality content</span></a>. You
just can’t. Sure, you may have a spiffy new website with all the trimmings, but
it is what you say (and how you say it) that will ultimately attract and build
an audience. Search engines like Google tend to take notice of this,
too. Are you blogging about topics that your ideal prospect actually cares
about? Are you presenting the information in a manner that appeals to them? Is
your content fresh and unique, or is it is just a rehash of old, tired
material? Is it useful and interesting enough to prompt your readers to share
it?<o:p></o:p></span></div>
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<span style="font-family: inherit; line-height: 115%;">4. An Online Presence<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit; line-height: 115%;">It’s not enough to have a website or blog. People need to
find you, which requires ongoing promotion. Do you have active profiles
on <a href="http://www.instantshift.com/2014/03/07/promote-your-blog-with-social-media/" target="_blank"><span style="color: #2980b9;">social media sites</span></a> like
Facebook, Twitter, and Google+? Are you guest posting, commenting on other
blogs, and getting involved in forum discussions? Speaking of comments,
you will find it hard to blog successfully if you do not respond to the ones on
your own blog. Interacting with your audience is the key to building a
community. Additionally, you may want to work on the on-page SEO of your site,
as search engines can deliver valuable free traffic.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit; line-height: 115%;">5. Determination<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit; line-height: 115%;">Every day, scores of companies and aspiring bloggers
enter the blogosphere with hopes of building a strong community and generating
leads and profits. Here’s the thing, though: blogging isn’t easy, and success
takes time. There are <a href="http://thecontentboss.com/5-hard-blogging-truths/" target="_blank"><span style="color: #2980b9;">hard blogging truths</span></a> to face. Most blogs
go down within a year. Why do some blog successfully while others fail?
Several reasons, but a big one is that most bloggers give up when they don’t
see fast results. Those who do make it keep at it. They learn from their
mistakes. They follow through with their plan and continue to produce quality
content. They <i>persevere</i>.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit; line-height: 115%;">The Importance of Blog Networking<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit; line-height: 115%;">The support of other bloggers, particularly those with
influence and experience in your industry, can play a pivotal role in your
online success. Don’t see them as competitors, but rather as allies. They can
link to and share your content. They can guide and mentor you. They can boost
your credibility and help you blog successfully.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><i><span style="line-height: 115%;">Have you managed to find success blogging for
business? What challenges did you face and how did you overcome them? Let me
know in the comments.</span></i><span style="line-height: 115%;"><o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;"><!--[if gte vml 1]><v:shape id="Picture_x0020_1"
o:spid="_x0000_i1025" type="#_x0000_t75" alt="Description: http://writtent.com/blog/wp-content/uploads/avatars/60/1398174877-bpfull.jpg"
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<v:imagedata src="file:///C:\Users\Matoh\AppData\Local\Temp\msohtmlclip1\01\clip_image002.jpg"
o:title="1398174877-bpfull"/>
</v:shape><![endif]--><!--[if !vml]--><img alt="Description: http://writtent.com/blog/wp-content/uploads/avatars/60/1398174877-bpfull.jpg" border="0" height="118" src="file:///C:\Users\Matoh\AppData\Local\Temp\msohtmlclip1\01\clip_image003.jpg" v:shapes="Picture_x0020_1" width="118" /><!--[endif]--></span><span style="line-height: 115%;"><o:p></o:p></span></span></div>
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<span style="font-family: inherit; font-size: 12.0pt; line-height: 115%;"><a href="http://writtent.com/blog/5-things-cant-blog-successfully-without/?rel=author"><span style="color: windowtext;">Nelson Dias</span></a><o:p></o:p></span></div>
<span style="font-family: inherit;"><br />
</span><br />
<div class="MsoNormal">
<span style="color: #666666; font-family: inherit; line-height: 115%;">An experienced copywriter and entrepreneur
with a passion for inbound marketing. Nelson’s results-driven approach to
content development helps businesses grow their web presence and bottom line</span><span style="color: #666666; font-family: "arial" , "sans-serif"; font-size: 12.0pt; line-height: 115%;">.<o:p></o:p></span></div>
</div>
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<aside id="about-author" style="background-color: #f7f7f7; border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 1px solid rgb(204, 204, 204); box-sizing: border-box; color: #333333; line-height: 27.2000007629395px; margin-top: 35px; min-height: 160px; padding: 20px;">
</aside>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-25883633434376384452014-10-11T22:42:00.000+07:002017-03-04T15:19:32.508+07:0014 Alat Membuat Gambar untuk Blog Tulisan dalam 5 menit<div class="separator" style="clear: both; text-align: center;">
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<div style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
<a href="https://blogger.googleusercontent.com/img/proxy/AVvXsEgUSZixEkHuILyrHMxRELb2oqZwrI1PE0hi3VZzJSRbsATXeZnBajMRG53DRbcsgJgRc4aMHF9jcNb6iQ3m-VEbk3ii_Dy-hxf-xVmSlBpzDNB6fW-JAiK63LfKMp2itgFcMjWTEs0IAOeaLSXOM_-oQN5DMzbuiXVAtkqqgfkS7URbnMrppUI=" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Keren gambar dalam posting blog" border="0" class="aligncenter wp-image-12848 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Images-in-blog-posts.png" height="120" style="border-radius: 7px; border: 0px; box-sizing: border-box; display: block; font-size: 17px; line-height: 27.2px; margin: 10px auto; max-width: 100%; position: relative; text-align: center; vertical-align: middle;" width="400" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
<div style="text-align: left;">
Sebuah foto saham bernilai seribu kata, tetapi gambar kustom bernilai seribu tampilan halaman. <span style="box-sizing: border-box;">Saya cukup yakin bahwa hampir setiap blogger tahu pada tingkat tertentu mereka harus menendang kecanduan mereka untuk stok foto dan konten visual curated.</span><span style="box-sizing: border-box;">Ini cukup untuk membantu Anda </span><br />
<a name='more'></a><span style="box-sizing: border-box;">mengikis oleh, tapi apakah itu membantu Anda </span><span style="box-sizing: border-box;">secara visual mengkomunikasikan tujuan merek Anda atau suara? </span><span style="box-sizing: border-box;">Apakah ada di antara anggota audiens Anda berhenti dan berkata "wow, itu adalah gambar yang benar-benar keren!" Mungkin tidak, dan ini adalah mengapa Anda harus berinvestasi dalam gambar kustom.</span></div>
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<div class="entry-content clearfix" style="background-color: white; box-sizing: border-box; color: #333333; font-family: ProximaNova-Reg, 'Open Sans', sans-serif; font-size: 17px; line-height: 27.2000007629395px;">
<div style="box-sizing: border-box; margin-bottom: 10px;">
<span id="more-10473" style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"></span></div>
<div style="box-sizing: border-box; margin-bottom: 10px;">
<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;">Lebih mudah diucapkan daripada dilakukan, meskipun.</span></div>
<div style="box-sizing: border-box; margin-bottom: 10px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Sayangnya, pembuatan konten visual </span><i style="box-sizing: border-box;">yang super</i><span style="box-sizing: border-box;"><span style="box-sizing: border-box;"> memakan waktu. </span><span style="box-sizing: border-box;">Saya percaya bahwa banyak pemasar konten membuat artikel yang tidak hidup sampai potensi mereka yang sebenarnya karena mereka akhirnya melemparkan handuk dan men-download gambar saham, bukan menciptakan sesuatu yang benar-benar unik. </span><span style="box-sizing: border-box;">Itu membuat kredibilitas kurangnya produk akhir mereka pada awalnya sekilas, yang akhirnya sakit mereka </span></span><a href="http://writtent.com/blog/blogging-metrics-how-to-find-and-apply-actionable-intelligence/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">metrik blogging</a><span style="box-sizing: border-box;"> .</span></span></div>
<div style="box-sizing: border-box; margin-bottom: 10px;">
<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Saya tahu bahwa pemasar tidak selalu desainer grafis, atau bahkan penggemar teknologi. </span><span style="box-sizing: border-box;">Setelah Anda telah menghabiskan beberapa jam kerajinan artikel blog yang sempurna, hal terakhir yang Anda ingin lakukan adalah menghabiskan berjam-jam bermain-main dengan gambar vektor di Photoshop. </span><span style="box-sizing: border-box;">Itu sebabnya daftar ini dirancang dengan kebutuhan unik dari pemasar konten dalam pikiran.</span><span style="box-sizing: border-box;">Setiap program dan aplikasi fitur mudah digunakan dan navigasi, dan akan menghasilkan gambar berkualitas tinggi hanya dalam hitungan menit. </span><span style="box-sizing: border-box;">Berikut adalah favorit pribadi saya:</span></span></div>
<div style="box-sizing: border-box; color: inherit; font-weight: 300; line-height: 1.1; margin: 32px 0px 10px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">1. </span><a href="https://www.canva.com/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">Canva</a><br /><span style="box-sizing: border-box;">2. </span><a href="http://evernote.com/skitch/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">Skitch</a><br /><span style="box-sizing: border-box;">3. </span><a href="https://placeit.net/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">PlaceIt</a><br /><span style="box-sizing: border-box;">4. </span><a href="http://xtralean.com/IWOverview.html" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">ImageWell</a><br /><span style="box-sizing: border-box;">5. </span><a href="http://ribbet.com/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">Ribbet</a><br /><span style="box-sizing: border-box;">6. </span><a href="http://www.quotescover.com/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">QuotesCover</a><br /><span style="box-sizing: border-box;">7. </span><a href="https://play.google.com/store/apps/details?id=com.qdvsoftworks.schematicmind&hl=en" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">Pikiran Skema</a><br /><span style="box-sizing: border-box;">8. </span><a href="http://www.smushit.com/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">SmushIt</a><br /><span style="box-sizing: border-box;">9. </span><a href="http://www.techsmith.com/jing.html" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">Jing</a><br /><span style="box-sizing: border-box;">10. </span><a href="http://pixlr.com/editor/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">Pixlr</a><br /><span style="box-sizing: border-box;">11. </span><a href="http://www.pictaculous.com/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">pictaculous</a><br /><span style="box-sizing: border-box;">12. </span><a href="http://infogr.am/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">Infogr.am</a><br /><span style="box-sizing: border-box;">13. </span><a href="https://support.google.com/drive/answer/177123?hl=en" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">Google Gambar</a><br /><span style="box-sizing: border-box;">14. </span><a href="http://offers.hubspot.com/templates-shareable-graphics-social-media?__hstc=20629287.7ec8ff403859b556c4c41ed8f79d78a7.1388673383898.1393475586287.1393478465282.202&__hssc=20629287.1.1393478465282&__hsfp=97897008" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">Customizable Gambar Template</a></span><img alt="" class=" avatar avatar-118 photo user-24-avatar" src="http://writtent.com/blog/wp-content/uploads/avatars/24/1383831199-bpfull.jpg" height="118" style="border-bottom-left-radius: 59px; border-bottom-right-radius: 59px; border-top-left-radius: 59px; border-top-right-radius: 59px; border: 0px; box-sizing: border-box; float: left; height: 118px; margin-right: 30px; vertical-align: middle; width: 118px;" width="118" /><a href="https://plus.google.com/u/0/+JasmineHenry10?rel=author" style="background: transparent; box-sizing: border-box; color: #333333; text-decoration: none;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Jasmine Henry</span></a></div>
<div style="box-sizing: border-box; margin-bottom: 10px;">
<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Anda tidak bisa membantah dengan harga gratis Canva! </span><span style="box-sizing: border-box;">Alat gambar tumbuh-cepat ini adalah salah satu cara yang paling efektif untuk para kreator konten palsu beberapa keterampilan canggih desain grafis, bahkan jika daging mereka terbatas pada dasar-dasar mutlak. </span><span style="box-sizing: border-box;">Setelah Anda memilih dimensi gambar Anda, Anda dapat memilih dari kanvas atau pra-set kosong desain template, dan cepat menyesuaikan grafis:</span></span></div>
<div style="box-sizing: border-box; margin-bottom: 10px; text-align: center;">
<img alt="Canva untuk posting blog" class="aligncenter wp-image-12850 size-full colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Canva-image-for-blogs.png" height="319" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;">Sementara beberapa elemen visual Canva memiliki harga yang rendah terpasang, Anda dapat memilih dari perpustakaan luas mereka pilihan bebas atau meng-upload foto Anda sendiri untuk cantik visual untuk posting blog Anda.</span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Kadang-kadang, semua yang perlu Anda lakukan adalah menambahkan sedikit detail untuk foto Anda. </span><span style="box-sizing: border-box;">Panah sederhana dan keterangan teks dapat memungkinkan Anda untuk mengubah topi layar sederhana menjadi tutorial yang sangat berharga. </span><span style="box-sizing: border-box;">Sejauh ini, cara termudah untuk mencapai hal ini pada perangkat mobile dengan Evernote App, Skitch:</span></span></div>
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<img alt="Gambar Skitch dalam posting blog" class=" aligncenter wp-image-12852 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Skitch-image-for-blogs.png" height="468" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<a href="http://blog.evernote.com/blog/2012/09/19/the-all-new-skitch-2-0-for-iphone-mac-ipad-and-ipod-touch/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;"> Gambar sumber</span></a></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Ini bukan alat multidimensi untuk mengedit foto kompleks atau penciptaan Infographic. </span><span style="box-sizing: border-box;">Ini adalah aplikasi sederhana yang melakukan satu hal dengan sangat baik dan cepat, yang mengapa harus dalam tas setiap pencipta konten tentang trik.</span></span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Alat ini serius teman baru teknologi marketer terbaik. </span><span style="box-sizing: border-box;">Dalam waktu kurang dari satu, Anda dapat drag dan drop gambar dari situs atau perangkat lunak produk perusahaan Anda ke salah satu gambar saham PlaceIt tentang perangkat ponsel atau layar komputer. </span><span style="box-sizing: border-box;">Produk akhir akan terlihat seperti ini:</span></span></div>
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<img alt="Gambar Placeit dalam posting blog" class="aligncenter wp-image-12854 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Placeit-images-for-blogs.png" height="450" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Tidak gambar yang terlihat seperti itu diciptakan oleh seorang ahli desain grafis yang benar? </span><span style="box-sizing: border-box;">Pada kenyataannya, aku butuh waktu sekitar 30 detik. </span><span style="box-sizing: border-box;">Sekali lagi, alat ini sederhana, tapi kesederhanaan fitur hanya berfungsi untuk membuat tugas Anda lebih mudah:</span></span></div>
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<img alt="Antarmuka Placeit untuk gambar" class="aligncenter wp-image-12856 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Placeit-services-for-blogs.png" height="278" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;">Berkat drag-and-drop fungsionalitas situs, penempatan produk bermerek Anda tepat dua klik saja!</span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;">Ada pepatah pintar bahwa tidak ada kebutuhan untuk "menggunakan palu untuk melakukan pekerjaan dari pemukul lalat." Jika kebutuhan editing gambar Anda cukup sederhana dan Anda pada Mac, ImageWell adalah alat yang sangat ramping untuk mengubah ukuran, menambahkan perbatasan , atau bahkan watermark bermerek.</span></div>
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<img alt="Imagewell untuk posting blog" class="aligncenter wp-image-12858 size-full colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Imagewell-for-blog-posts.png" height="396" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="205" /></div>
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<a href="http://www.problogger.net/archives/2013/10/31/5-affordable-image-creation-tools-that-i-use-in-my-blogging/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">Gambar sumber </span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Alat ini merupakan favorit mengaku dari </span><a href="http://www.problogger.net/archives/2013/10/31/5-affordable-image-creation-tools-that-i-use-in-my-blogging/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">blogging Superstar Darren Rowse,</a><span style="box-sizing: border-box;"> berkat kenyataan itu bekerja bahkan tanpa koneksi internet.</span></span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;">Alat ini relatif baru, tapi itu cepat mendapatkan perhatian sebagai platform untuk mengedit foto yang sederhana, dan bahkan lebih baik, penciptaan kolase.</span></div>
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<img alt="Gambar Ribbet dalam posting blog" class=" aligncenter wp-image-12860 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Ribbet-for-blog-posts.png" height="257" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<a href="http://www.blogsdna.com/24458/5-best-extensions-for-chrome-to-quickly-edit-images.htm" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">Gambar sumber</span></a></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Seperti yang Anda tahu dari tutup layar, alat ini memiliki kapasitas untuk memungkinkan pengguna untuk menyesuaikan gambar untuk posting blog mereka ke tingkat yang tak terbatas. </span><span style="box-sizing: border-box;">Namun, hanya dengan menarik dan menjatuhkan beberapa foto menjadi salah satu pra-set kolase template super-cepat.</span></span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Peringatan: Anda penemuan QuotesCover negatif dapat mempengaruhi kemampuan Anda untuk mendapatkan sesuatu dilakukan untuk minggu depan.</span><span style="box-sizing: border-box;">Bahkan grafis merancang membenci pemasar akan suka bagaimana mudahnya untuk membuat konten visual dalam alat ini:</span></span></div>
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<img alt="Quotescover alat untuk posting blog" class="aligncenter wp-image-12867 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Quotescover-for-blog-posts.png" height="325" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Prosesnya sederhana: menambahkan teks Anda sendiri atau memilih dari perpustakaan luas mereka kutipan, memilih gambar dan font, dan mempublikasikan. </span><span style="box-sizing: border-box;">Bahkan, gambar di bagian atas blog ini sebenarnya diciptakan dalam waktu kurang dari 60 detik dengan menggunakan alat ini!</span></span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Sementara beberapa blogger sedang menggunakan peta pikiran sederhana atau grafik sebagai bentuk konten visual, ini adalah cara yang sangat efektif untuk menjelaskan ide-ide kompleks untuk pembaca Anda. </span><span style="box-sizing: border-box;">Untuk menggambarkan konsep tingkat tinggi atau hubungan, peta Skema Pikiran seperti ringan, visual versi menarik dari Visio:</span></span></div>
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<img alt="Alat pikiran skematis dalam posting blog" class="aligncenter wp-image-12871 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Schematic-mind-for-blogs.png" height="375" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<a href="https://play.google.com/store/apps/details?id=com.qdvsoftworks.schematicmind&hl=en" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">Gambar sumber</span></a></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;">Apakah saya menyebutkan itu benar-benar gratis, dan super-mudah digunakan pada perangkat mobile?</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;"><span style="box-sizing: border-box;">Apakah Anda tahu bahwa Yahoo adalah dalam bisnis menawarkan alat pengeditan foto gratis? </span><span style="box-sizing: border-box;">Jika Anda tidak, Anda tidak sendirian. </span><span style="box-sizing: border-box;">Namun, SmushIt adalah pilihan yang cukup kuat untuk </span></span><a href="http://writtent.com/blog/optimize-blog-posts-seo-easy-peasy-guide/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">blogger SEO-savvy</a><span style="box-sizing: border-box;"><span style="box-sizing: border-box;"> yang mungkin khawatir tentang peningkatan kali halaman beban mereka. </span><span style="box-sizing: border-box;">Ini sangat membantu jika Anda mencoba untuk mengurangi ukuran file pic kustom cantik yang Anda buat di Canva atau di tempat lain:</span></span></span></div>
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<img alt="Alat Smushit dalam posting blog" class="aligncenter wp-image-12873 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Smushit-for-blog-posts.png" height="350" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Ini gratis, dan Anda tidak diharuskan untuk membuat akun (atau memberikan informasi pribadi lainnya). </span><span style="box-sizing: border-box;">Dimensi file akhir tidak akan berubah, tetapi ukuran akan berkurang secara signifikan tanpa memaksa Anda untuk mengorbankan kualitas gambar. </span><span style="box-sizing: border-box;">Nah, itu ajaib jika aku pernah mendengar tentang hal itu!</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Screenshot resmi memerintah ketika datang untuk meningkatkan </span><a href="http://writtent.com/blog/11-signs-business-dire-need-blogging/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank">kualitas posting blog Anda</a><span style="box-sizing: border-box;"><span style="box-sizing: border-box;"> . </span><span style="box-sizing: border-box;">Mereka memungkinkan Anda untuk mengubah konten Anda ke dalam bernilai tinggi, tutorial unik. </span><span style="box-sizing: border-box;">Jing adalah tangan-down, alat terbaik untuk mulus, layar end-to-end capping pengalaman:</span></span></span></div>
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<img alt="Alat Jing dalam posting blog" class="aligncenter wp-image-12875 size-full colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Jing-for-blog-posts.jpg" height="375" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="519" /></div>
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<a href="http://comptools.wordpress.com/2010/02/17/video-capture/" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">Gambar sumber</span></a></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Setelah Anda men-download program ini, hanya akan diam-diam duduk di sudut desktop Anda sampai Anda siap untuk mengambil topi layar. </span><span style="box-sizing: border-box;">Membukanya, pilih bagian pilihan Anda, dan mengedit foto dengan sempurna cepat dalam alat.</span></span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Sangat mudah untuk menyesuaikan foto Anda di Pixlr, gratis, alat berbasis web untuk meningkatkan gambar. </span><span style="box-sizing: border-box;">Anda dapat memilih dari ribuan perbatasan bebas, font, dan gambar add-ons untuk mengubah foto sederhana menjadi konten yang sangat deskriptif dan berguna visual.</span></span></div>
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<img alt="Alat Pixlr dalam posting Plog" class="aligncenter wp-image-12878 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Pixlr-for-blog-posts.png" height="316" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Sementara ini masih jauh dari alat paling mudah digunakan saya termasuk dalam daftar ini, itu masih layak dipertimbangkan untuk beberapa alasan. </span><span style="box-sizing: border-box;">Jika Anda tidak tahu persis apa arah Anda mengambil konten visual Anda ketika Anda duduk untuk membuat gambar untuk posting blog Anda, ini adalah pilihan bintang.</span><span style="box-sizing: border-box;">Pilihannya adalah cukup kuat bahwa Anda dapat menyesuaikan dan mengedit sampai Anda mencapai isi hati Anda.</span></span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Desain grafis adalah sebuah bentuk seni, di luar bayangan keraguan. </span><span style="box-sizing: border-box;">Namun, itu tidak berarti Anda tidak bisa berpura-pura setidaknya sedikit. </span><span style="box-sizing: border-box;">Jika Anda berjuang untuk menentukan cara membuat gambar yang konsisten dengan merek standar perusahaan Anda, mungkin saya menyarankan pictaculous?</span></span></div>
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<img alt="Alat pictaculous dalam posting blog" class="aligncenter wp-image-12883 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Pictaculous-for-blog-posts.png" height="407" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Ini benar-benar cukup sederhana. </span><span style="box-sizing: border-box;">Anda hanya meng-upload file gambar (seperti screenshot dari situs perusahaan Anda atau file logo), dan alat akan menyarankan skema warna sempurna-cocok untuk menginspirasi desain Anda. </span><span style="box-sizing: border-box;">Saran-saran bahkan termasuk HEX (universal) kode warna yang bisa dipasang langsung ke Canva untuk membuat pekerjaan Anda jauh lebih mudah. </span><span style="box-sizing: border-box;">Tidak pernah lagi akan Anda harus bertanya-tanya apakah Anda sudah mendapatkan naungan khusus merek Anda jeruk tepat.</span></span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Apakah Anda seorang overachiever benar? </span><span class="" style="box-sizing: border-box;">Lalu mengapa tidak mengubah kebutuhan Anda untuk gambar kustom menjadi sesuatu yang jauh lebih shareable dan virus-siap - Infographic. </span><span class="" style="box-sizing: border-box;">Infogr.am adalah perangkat gratis terkemuka untuk menciptakan gambar berbasis data atau interaktif:</span></span></div>
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<img alt="Alat Infogr.am dalam posting blog" class="aligncenter wp-image-12886 size-full colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Infogr.am-for-blog-posts.png" height="379" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Aku mungkin juga memperingatkan Anda sekarang bahwa sementara 5 menit atau kurang lebih dari mungkin dengan alat ini, saya tidak yakin itu pragmatis. </span><span style="box-sizing: border-box;">Ini terlalu mudah untuk mendapatkan terganggu dengan kemampuan besar yang!</span><span style="box-sizing: border-box;">Bagi Anda dengan baik kontrol diri, itu adalah cara yang bagus untuk cepat memvisualisasikan data atau kutipan.</span></span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Semua yang dibutuhkan untuk membuat gambar png benar-disesuaikan dengan latar belakang transparan adalah akun Google. </span><span style="box-sizing: border-box;">Dan yang tidak memiliki salah satu dari mereka? </span><span class="" style="box-sizing: border-box;">Saya yakin bahwa Google Gambar adalah salah satu yang paling kurang dimanfaatkan alat untuk konten visual kreatif:</span></span></div>
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<img alt="Google Gambar alat dalam posting blog" class=" aligncenter wp-image-12892 colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Google-Drawings-for-blog-posts.png" height="213" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="600" /></div>
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<a href="http://blog.hubspot.com/marketing/free-visual-content-tools-list" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">Gambar sumber</span></a></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Meng-upload gambar dan pelabelan atau menambahkan bentuk menyenangkan beberapa hanya membutuhkan waktu detik. </span><span style="box-sizing: border-box;">Seperti produk Google lainnya, antarmuka sangat intuitif.</span></span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Saya yakin bahwa PowerPoint adalah pahlawan tanpa tanda jasa lain ketika datang ke penciptaan gambar. </span><span class="" style="box-sizing: border-box;">Hubspot telah melakukan sebagian besar kerja keras atas nama Anda, menawarkan gratis, download gambar template yang sempurna untuk kedua termasuk dalam posting blog Anda dan berbagi di media sosial.</span></span></div>
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<img alt="Alat gambar template dalam posting blog" class="aligncenter wp-image-12896 size-full colorbox-10473" src="http://writtent.com/blog/wp-content/uploads/2014/03/Image-templates-for-blog-posts.gif" height="382" style="border-bottom-left-radius: 7px; border-bottom-right-radius: 7px; border-top-left-radius: 7px; border-top-right-radius: 7px; border: 0px; box-sizing: border-box; display: block; margin: 10px auto; max-width: 100%; position: relative; vertical-align: middle;" width="350" /></div>
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<a href="http://offers.hubspot.com/templates-shareable-graphics-social-media?__hstc=20629287.7ec8ff403859b556c4c41ed8f79d78a7.1388673383898.1393475586287.1393478465282.202&__hssc=20629287.1.1393478465282&__hsfp=97897008" style="background: transparent; box-sizing: border-box; color: #2980b9; text-decoration: none;" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">Gambar sumber</span></a></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;">Mempersiapkan template ini untuk Anda gunakan sendiri adalah yang sederhana seperti menambahkan gambar, judul, dan menyimpan!</span></div>
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Apakah Anda membuat gambar kustom untuk posting blog Anda? </span><span style="box-sizing: border-box;">Apa alat favorit Anda untuk cepat menyesuaikan visual Anda?</span></span></div>
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<aside id="about-author" style="background-color: #f7f7f7; border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; border: 1px solid rgb(204, 204, 204); box-sizing: border-box; color: #333333; font-family: ProximaNova-Reg, 'Open Sans', sans-serif; font-size: 17px; line-height: 27.2000007629395px; margin-top: 35px; min-height: 160px; padding: 20px;">
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<span style="box-sizing: border-box; font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Jasmine Henry adalah pemasar konten yang berpengalaman dengan latar belakang pendidikan analisis dan informatika. </span><span style="box-sizing: border-box;">Dia mencintai membantu usaha kecil mengambil pendekatan metrik-didorong untuk blogging!</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="box-sizing: border-box;">Pesan lainnya berdasarkan </span><a class="fn" href="http://writtent.com/blog/author/jasmine-henry/" rel="author" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; box-sizing: border-box; color: #2980b9; text-decoration: none;" title="Posting oleh Jasmine Henry">Jasmine Henry</a></span></div>
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<iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/hF515-0Tduk" width="480"></iframe>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-9900187.post-29911079112789249332014-07-29T09:01:00.000+07:002014-08-01T09:10:29.796+07:00The 1st ICBESS 2014 di Bali<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-U7rj7ywtc_Y/U9r0fDdo-8I/AAAAAAAABak/rG9rtzUcRtE/s1600/IMG_2423.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-U7rj7ywtc_Y/U9r0fDdo-8I/AAAAAAAABak/rG9rtzUcRtE/s1600/IMG_2423.JPG" height="133" width="200" /></a></div>
<span style="font-family: inherit;">STIE Indonesia menyelenggarakan konferensi internasional pertamanya berjudul International Conference in Business, Economics and Social Sciences (ICBESS) di Hotel Grand Inna Kuta Bali pada tanggal 25-26 Juni 2014. Konferensi yang membahas multi topik dari business ekonomi dan ilmu-ilmu sosial tersebut dihadiri oleh lebih dari 200 peserta yang berasal dari 6 negara. Acara dibuka dengan keynote speaker oleh Prof. Uthpal Bhattacharya dari Kelley School of Business, Indiana University. Pada kesempatan ini saya berkesempatan menjadi panitia dan sekaligus presenter</span><br />
<a name='more'></a><span style="font-family: inherit;"> dengan paper saya yang berjudul<i> "<span style="text-align: center;">Kajian Peran
Sosial Media Sebagai Media Komunikasi Pemasaran UKM </span></i><span style="line-height: 115%;"><i>Dengan Pendekatan
Honeycomb Framework Kietzmann"</i>. Acara berjalan lancar dan sukses. Semoga ketemu lagi di ICBESS 2015, sukses untuk STEI. </span></span><br />
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<span style="font-family: inherit;"><span style="line-height: 115%;"><br /></span></span>Unknownnoreply@blogger.com