Understanding Data Science and Analytics in Marketing

The demand for data scientists is higher than the supply, and the reason is simple: Data scientists don't just work in business intelligence, but in business strategy. They can transform your marketing strategy, too, if you know what to look for.

Chris Warnock Specialist Analyst, 23 OKT 2019, getapp.com

Demand for data scientists continues to outstrip supply, with the field topping LinkedIn’s list of “Most Promising Jobs of 2019” (up from ninth last year), thanks to 4,000+ openings (+56% YoY) and a median base salary of $130,000. Likewise, Gartner research (available to clients) states marketing analytics now accounts for the largest share of the marketing expense budget at 9.2%, contributing to intensifying demand for high-quality analytics talent.

R Programming | Sejarah, Pengertian dan Fungsinya

R programming adalah sistem perangkat lunak yang dirancang secara khusus untuk mengerjakan semua hal yang berkaitan dengan statistik. R hampir sama dengan program S atau yang sering kita sebut dengan software SPSS. R merupakan satu kesatuan software yang terintegrasi dengan beberapa fasilitas untuk manipulasi, perhitungan, dan penampilan grafik yang handal.
R berbasis pada bahasa pemrograman S yang dikembangkan oleh AT&T Bell Laboratories yang sekarang menjadi Lucent Technologies pada akhir tahun ’70 an. R ini adalah versi gratis dari bahasa S yaitu software (berbayar) yang sejenis yaitu S-PLUS yang banyak digunakan para peneliti dan akademisi dalam melakukan kegiatan ilmiahnya. 

When to Use Which User-Experience Research Methods

Summary: Modern day UX research methods answer a wide range of questions. To know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
by Christian Rohrer on October 12, 2014
https://www.nngroup.com/articles/which-ux-research-methods/
The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments.

Insert Citations in Multiple Formats Easily with Google Docs

Google Docs is a great free writing tool with a ton of great hidden features, including the research tool. You can save yourself some time and use the research sidebar to automatically insert the appropriate citations you need for your paper.

The research sidebar is great for finding studies and academic papers on many subjects, but Chris Hoffman at The How-To Geek suggests taking advantage of the research sidebar's ability to insert perfect citations and footnotes as well.

Free Qualitative Data Analysis Software (from PAT Research)

The use of qualitative data analysis software is a must because it is difficult to handle qualitative data in different formats without the help of computer programs.
Qualitative data analysts use software to conduct joint research, ensure the credibility and validity of research, perform complex data analysis tasks, manage large volumes of qualitative data, and make reports based on the data analyzed.
With the right software, we can store qualitative data in various formats depending on our needs. Qualitative data analysis software that can handle data in various formats including text, video, audio files and images.
Here are some qualitative data analysis software that can be used free of charge, which we take from the PAT Research web. CLICK HERE FOR CONTINUES READ

Why SME’s should have a Digital Marketing Campaign?

DigitalMarketingPhilippines.com. Digital marketing campaigns have become important options with regards to reaching a wider audience. Going digital means going online and, as such, provides you with a flexible marketing potential. Since technology has quickly advanced during the last half of the century, strategies concerning marketing have also followed out, it provide both new as well as interesting ways in reaching wider audiences. One of these technological innovations is digital marketing. Such a campaign lets your business successfully reach more customers and increase sales volumes due to its versatile nature.

Give your research output visible global influence : 10 strategies to expand your institution’s global research visibility with a next-generation IR

Institutional Repository (IR) to drive better recognition of your institution’s scholarly output (From Elsevier)

Since the concept was first launched in 2003, over 5,200 institutions worldwide have adopted an IR platform to store and manage all their academic research, journal entries, archival content, and more. A well-structured IR performs as a real-time showcase of the brightest and best your institution has to offer. It plays a key role in building reputation and attracting world-renowned faculty, research funding and the brightest students.

What Is Content Marketing?

Useful content should be at the core of your marketing. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

The Importance of Data Analytics in Marketing Strategies

GLOBALWEBINDEX, July 6, 2017

We are producing more data than ever before. Every credit card transaction we make, each GPS pinpoint taken by your smartphone, and every click of the mouse we make online contributes to an increasingly large and varied dataset. Analytics is the software used to turn this data deluge into valuable insights – insights that are being put to use by a broad spectrum of industries all over the world. Over the last decade or so, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted messaging and measure their return on investment (ROI).

Teknik Optimasi SEO untuk Meningkatkan Traffic Website

Berikut tulisan yang saya ambil dari web digitalmarketer.id yang dipublikasi pada tanggal 29 September 2015.
Apakah Anda siap untuk melipatgandakan traffic website Anda?

Karena, berjualan online tidak akan selalu membawa keuntungan jika Anda sebagai pelaku bisnis tak mengetahui strateginya. Ya, ini mengenai traffic website. Jelas, untuk mendapatkan peningkatan traffic dan konversi yang signifikan, Anda perlu memahami dan memenuhi kebutuhan target market Anda terlebih dahulu.